Performance Marketing Lead – B2B Digital Marketing

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About Agricul:

Performance Marketing Lead

Key Responsibilities:

🔹 Digital Performance Marketing

• Plan, manage, and optimize

  Meta (Facebook/Instagram)

  and

  Google Ads (Search, Display, Video)

  campaigns for lead generation and dealer onboarding.
• Build and manage the

  digital sales funnel

  aligned with inside sales—optimizing cost per lead (CPL), conversion rate, and ROAS.
• Develop high-converting landing pages, WhatsApp lead flows, and form-based acquisition strategies.
• Retarget leads and build remarketing journeys across channels.

🔹 Inside Sales Integration

• Work closely with the

  inside sales team

  to ensure leads are qualified, nurtured, and converted effectively.
• Provide feedback loops to improve targeting, messaging, and lead quality.

🔹 Social Media & Brand Visibility

• Drive organic and paid growth across

  LinkedIn, Facebook, Instagram, and YouTube

  , focused on dealer engagement and product awareness.
• Collaborate with design/content teams to create ads, videos, and posts tailored for B2B audiences.

🔹 Team & Strategy Leadership

• Lead a small performance marketing team and manage external agencies/freelancers if needed.
• Own the

  performance marketing roadmap

  , forecast budgets, and report monthly marketing KPIs to management.

Must-Have Requirements:

• Bachelor’s or Master’s in Marketing, Agri-Business, or related field.

• 2–5 years of hands-on experience

  in

  performance marketing (Meta & Google)

  with a

  B2B or D2C digital brand

  .
• Proven ability to scale lead generation campaigns and support remote/inside sales.
• Experience with marketing analytics tools (e.g., Meta Business Suite, Google Analytics, UTM tracking, CRM dashboards).
• Strong communication, strategic thinking, and team management skills.

Nice-to-Have (Preferred):

• Experience in the

  agriculture/agri-input sector

  , targeting dealers, distributors, or channel partners.
• Exposure to

  app promotion campaigns

  (via Google UAC, Meta app install ads, MMP tools like AppsFlyer or Firebase).
• Familiarity with WhatsApp Business API, chatbot flows, and vernacular content marketing.

What We Offer:

• Leadership role in a fast-growing, digital-first agri-tech brand.
• High ownership, growth opportunities, and the ability to build from scratch.
• Competitive compensation with incentives linked to lead generation and sales outcomes.