Performance Marketing

About the Company

Welcome to KMWA, a haven of brand-centric visionaries, strategic geniuses, and creatively inspired media experts, all dedicated to the art of delivering impeccable outcomes, consistently. Through the passage of time and the trust of one client after another, our horizons broadened, propelled by the collective capabilities of our adept team. Along the way, we embraced the art of unlearning and relearning, mastering the indispensable skills required for nurturing this budding enterprise. Today, we take pride in an assemblage of around 75 experts who draw inspiration and vigor from one another. We specialize in strategic media campaigns, be it TV, Print, Digital, OOH, Radio, Cinema, BTL, and PR. We are headquartered in Mumbai with several offices throughout India & U.A.E operating under different banners. As a leading player in the industry with 22 years of experience, we have served 500+ clients globally with the commitment to delivering unparalleled solutions that drive brand success.

About the Role

We’re looking for a Performance Marketing Manager who is both analytically sharp and creatively driven — someone who thrives on turning insights into impact. Based in our Dubai office, you’ll play a key role in driving customer acquisition, engagement, and revenue growth through paid media strategies across digital platforms. This role is ideal for someone who understands the balance between data and storytelling, who is confident managing budgets, and who’s excited to experiment, optimize, and scale high-performing campaigns in a fast-paced environment.

Key Responsibilities

Plan, execute, and optimize paid marketing campaigns across Google, Meta (Facebook/Instagram), LinkedIn, and other relevant platforms.

• Own the paid media budget — making strategic decisions to maximize ROI and customer growth. • Analyze campaign performance and continuously optimize for key metrics: ROAS, CAC, CTR, and conversion rates.

• Conduct A/B tests on creatives, audiences, copy, and landing pages to drive performance improvements.

• Collaborate with the design and content teams to develop compelling, on-brand campaign assets.

• Monitor industry trends, platform updates, and competitor activity to identify new opportunities. • Report on campaign performance and share actionable insights with stakeholders.

• Work closely with external agencies or partners when needed to support campaign execution. What

We’re Looking For

• 3–5 years of experience in performance marketing, ideally in a fastgrowing or digital-first environment. • Hands-on experience managing campaigns on platforms like Google Ads, Meta Business Manager, and LinkedIn Ads.

• Strong analytical skills — comfortable interpreting data and turning insights into strategy.• Proficiency with tools such as Google Analytics, Google Tag Manager, and data dashboards.

• Strong understanding of key marketing metrics: ROAS, CAC, CLTV, attribution models, etc. • Highly organized with excellent attention to detail and the ability to manage multiple campaigns simultaneously.

• A collaborative mindset — you’re comfortable working cross-functionally and presenting ideas clearly.

• Based in or willing to relocate to Dubai.