Performance Marketing Intern

📍 Location: In-office | Incuspaze, M3M Urbana Premium, Sector 67, Golf Course Extension

Road, Gurugram, Haryana 122101

🕒 6 days a week | Duration: 6 months | Stipend: ₹20,000/month

💼 Opportunity for full-time conversion based on performance

About the Company:

● Founded in 2019, zingbus is building the most trusted brand for intercity travel. Keeping reliability and safety at the core,

we are building a two-sided platform that delivers standardized journey experience for travelers and increased earnings

for our supply partners.

● We connect 300+ cities across the country through our daily services and have served 2.5 Mn+ unique customers so far

and are aggressively working towards the fleet electrification and establishment of charging technology and

infrastructure.

● Raised Series A from Y Combinator, InfoEdge, AdvantEdge, and other prominent investors from India and Silicon Valley.

Additionally, secured a significant investment of $9 million from bp Ventures.

Role and Responsibilities-

Campaign Building:

•⁠ ⁠Develop, implement, and manage search, social media, display, and retargeting campaigns

across all paid marketing channels (Google/ facebook ads)

•⁠ ⁠Continuously monitor and optimise campaigns to achieve the ROAS targets

•⁠ ⁠Conduct A/B testing to improve ad performance and conversion rates.

•⁠ ⁠Manage campaign budgets, forecasting, and pacing to ensure efficient spend and

performance.

•⁠ ⁠Should be able to understand our digital ecosystem and map the conversions from

respective campaigns' end-level conversions.

•⁠ ⁠Conduct detailed analysis on campaigns, keywords, Ad copies, locations and come up with

powerful insights.

Channel Expertise:

•⁠ ⁠Stay updated with the latest trends and best practices in performance marketing and digital

advertising.

•⁠ ⁠Maintain expert knowledge of key digital marketing platforms, including Google Ads, Meta

Ads.

Content and Creative:

•⁠ ⁠Work closely with the content & creative team to develop compelling ad copy, images or

videos that align with campaign objectives.

Requirements-

We’re looking for a motivated individual who is passionate about performance marketing and

eager to learn and grow within a dynamic team. While experience is welcome, we value

curiosity, adaptability, and a commitment to continuous improvement over prior expertise.

1.⁠ ⁠Recent Graduate/ Professionals looking to transition into performance marketing

from a Tier 1 institution (IIT, NIT, DTU or equivalent)

2.⁠ ⁠0–1 years of experience in performance marketing (Search Engine Marketing/SEM,

Paid Marketing, or related digital marketing functions).

3.⁠ ⁠Completion of a recognized performance marketing course or formal training from an

accredited institution or online platform (e.g., Google Digital Garage, HubSpot

Academy, Coursera, Udemy, or similar).

4.⁠ ⁠Relevant digital marketing certifications (such as Google Ads, Meta Blueprint, or

comparable credentials) are highly desirable.

5.⁠ ⁠Understanding of digital marketing channels, including SEM, social media

advertising, display advertising, and email marketing.

6.⁠ ⁠Familiarity with data analysis and campaign optimization using tools such as Google

Analytics/ Mix panel.

7.⁠ ⁠Demonstrated ability or strong interest in developing and implementing performance

marketing strategies that increase conversions, and maximize ROI.

8.⁠ ⁠Excellent communication and presentation skills.

9.⁠ ⁠Ability to work both independently and as part of a collaborative team.

Preferred Qualifications-

Experience with Google Ads, Meta Ads, and/or Bing Ads (hands-on experience is a plus, but not mandatory for entry-level candidates).

A proactive learning attitude and willingness to acquire new skills in a fast-paced

environment.

Our Interview Process :

We would like to help you minimise your time and effort. There are 3 rounds & we will be

working towards completing all the rounds within a maximum of 1 week time.

The schedule is as follows:

1.⁠ ⁠Introductory call

2.⁠ ⁠Task or Assignment

3.⁠ ⁠Task Presentation round