Performance Marketing Intern

📍 Location: In-office | Incuspaze, M3M Urbana Premium, Sector 67, Golf Course Extension Road, Gurugram, Haryana 122101

🕒 6 days a week | Duration: 6 months | Stipend: ₹20,000/month

💼 Opportunity for full-time conversion based on performance

Role and Responsibilities-

Campaign Building:

- Develop, implement, and manage search, social media, display, and retargeting campaigns across all paid marketing channels (Google/ facebook ads)

- Continuously monitor and optimise campaigns to achieve the ROAS targets

- Conduct A/B testing to improve ad performance and conversion rates.

- Manage campaign budgets, forecasting, and pacing to ensure efficient spend and performance.

- Should be able to understand our digital ecosystem and map the conversions from respective campaigns' end-level conversions.

- Conduct detailed analysis on campaigns, keywords, Ad copies, locations and come up with powerful insights. 

Channel Expertise:

- Stay updated with the latest trends and best practices in performance marketing and digital advertising.

- Maintain expert knowledge of key digital marketing platforms, including Google Ads, Meta Ads.

Content and Creative:

- Work closely with the content & creative team to develop compelling ad copy, images or videos that align with campaign objectives.

Requirements-

We’re looking for a motivated individual who is passionate about performance marketing and eager to learn and grow within a dynamic team. While experience is welcome, we value curiosity, adaptability, and a commitment to continuous improvement over prior expertise.

• Recent Graduate/ Professionals looking to transition into performance marketing from a Tier 1 institution (IIT, NIT, DTU or equivalent)
• 0–1 years of experience in performance marketing (Search Engine Marketing/SEM, Paid Marketing, or related digital marketing functions).
• Completion of a recognized performance marketing course or formal training from an accredited institution or online platform (e.g., Google Digital Garage, HubSpot Academy, Coursera, Udemy, or similar).
• Relevant digital marketing certifications (such as Google Ads, Meta Blueprint, or comparable credentials) are highly desirable.
• Understanding of digital marketing channels, including SEM, social media advertising, display advertising, and email marketing.
• Familiarity with data analysis and campaign optimization using tools such as Google Analytics/ Mix panel.
• Demonstrated ability or strong interest in developing and implementing performance marketing strategies that increase conversions, and maximize ROI.
• Excellent communication and presentation skills.
• Ability to work both independently and as part of a collaborative team.

Preferred Qualifications-

Experience with Google Ads, Meta Ads, and/or Bing Ads (hands-on experience is a plus, but not mandatory for entry-level candidates).

A proactive learning attitude and willingness to acquire new skills in a fast-paced environment.