Performance Marketing Intern

About Lokal:

Access & Empowerment for Bharat through AI and Local Language Internet

Lokal is India’s largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns.

Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platform—connecting users in tier 2+ India with the experts, tools, and knowledge they’ve historically lacked access to:

Lokal Matrimony – Location-based matchmaking apps focused on hyperlocal compatibility.

Lokal Jobs – Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities.

GyanTV – Skill-based learning in regional languages (stocks, photography, small business & more).

Dostt – Make new friends through voice chats, games, and real, authentic conversations

Eaze – A safe space to explore emotional well-being via community-driven support.

AstroLokal – Instant access to trusted astrologers through audio and chat.

And more – 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants

Key Responsibilities:

• Create engaging ad content tailored to south audiences.
• Assist in the end-to-end execution of performance marketing campaigns.
• Optimize ads to improve performance metrics, including CAC and ROI.
• Collaborate with the creative and analytics teams to ensure cohesive strategies.
• Analyze campaign data and provide actionable insights to enhance results.

Requirements

• Fluency in reading and writing any South Indian language is mandatory.
• Passion for content creation and digital marketing.
• Strong analytical skills and attention to detail.
• Basic understanding of ad platforms like Meta Ads and Google Ads (preferred but not mandatory).
• Excellent communication and teamwork abilities

Benefits

• Hands-on experience in performance marketing for a fast-growing startup.
• Opportunity to create real impact by contributing to vernacular advertising.
• Exposure to cutting-edge tools and marketing strategies.
• A collaborative and supportive environment to learn and grow.

Location: In-office
Duration: 6 months