Posted:2 days ago|
Platform:
Remote
Full Time
Capes India is a fast-growing Direct-to-Consumer (D2C) e-commerce
brand specializing in premium tech accessories such as phone skins,
camera skins, laptop skins, car mounts, MagLock wallets, and more. Our products are available on major platforms like Amazon and Flipkart.
play a key role in optimizing and growing our paid campaigns across
Google Ads and Meta (Facebook/Instagram) platforms.
As a Performance Marketing Intern, you’ll gain hands-on experience in
digital marketing, learning to strategize, analyze, and optimize paid
campaigns to drive growth for a leading e-commerce brand. You’ll also
work with advanced tools like Google Analytics, Facebook Ads
Manager, and Excel to support data-driven marketing efforts.
Paid Campaign Management: Set up, manage, and optimize paid
campaigns on Google Ads and Meta platforms (Facebook/Instagram).
Performance Monitoring: Analyze campaign performance using key
metrics like ROAS, CPA, CTR, and identify opportunities for
optimization.
Keyword & Audience Research: Conduct keyword research,
audience segmentation, and competitive analysis to improve
targeting strategies.
Reporting: Create detailed reports to track campaign performance
and effectiveness.
Creative Optimization: Assist in optimizing ad copy, creatives, and
targeting to maximize performance.
A/B Testing: Support A/B testing of campaigns and creative materials to improve conversion rates.
Analytics: Utilize Google Analytics and Facebook Ads Manager to
track performance and understand customer behavior.
Excel Analysis: Apply advanced Excel functions (formulas, pivot
tables, data analysis) to extract meaningful insights.
Students currently in their 2nd or 3rd year of college or recent graduates in
Marketing, Business, or a related field.
Basic knowledge of digital marketing concepts, especially Google Ads
and Meta Ads.
Strong analytical skills with a passion for working with data and
performance metrics.
Proficiency in Microsoft Excel (formulas, pivot tables, data analysis).
Familiarity with tools like Google Analytics and Facebook Ads Manager is a plus.
A keen eye for detail, creativity, and the ability to multitask effectively.
Strong written and verbal communication skills.
A proactive attitude with a willingness to learn and thrive in a fast-paced
environment.
A 3-6 months internship with practical, hands-on experience in
performance marketing.
Exposure to digital marketing strategies, tools, and platforms used in the e-commerce industry.
Mentorship from experienced marketers and the opportunity to
contribute to real-time campaigns.
Flexible working hours with the possibility of remote work.
A dynamic and fast-paced environment where your contributions will make a real impact.
Potential for a Full-Time Role based on performance during the
internship
Capes India
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