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Performance Marketing Intern

0 years

0 Lacs

Posted:2 days ago| Platform: Linkedin logo

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Work Mode

Remote

Job Type

Full Time

Job Description

About Capes India:

Capes India is a fast-growing Direct-to-Consumer (D2C) e-commerce

brand specializing in premium tech accessories such as phone skins,

camera skins, laptop skins, car mounts, MagLock wallets, and more. Our products are available on major platforms like Amazon and Flipkart.



Performance Marketing Intern

play a key role in optimizing and growing our paid campaigns across

Google Ads and Meta (Facebook/Instagram) platforms.


Role Overview:

As a Performance Marketing Intern, you’ll gain hands-on experience in

digital marketing, learning to strategize, analyze, and optimize paid

campaigns to drive growth for a leading e-commerce brand. You’ll also

work with advanced tools like Google Analytics, Facebook Ads

Manager, and Excel to support data-driven marketing efforts.


Paid Campaign Management: Set up, manage, and optimize paid

campaigns on Google Ads and Meta platforms (Facebook/Instagram).


Performance Monitoring: Analyze campaign performance using key

metrics like ROAS, CPA, CTR, and identify opportunities for

optimization.


Keyword & Audience Research: Conduct keyword research,

audience segmentation, and competitive analysis to improve

targeting strategies.


Reporting: Create detailed reports to track campaign performance

and effectiveness.


Creative Optimization: Assist in optimizing ad copy, creatives, and

targeting to maximize performance.

A/B Testing: Support A/B testing of campaigns and creative materials to improve conversion rates.


Analytics: Utilize Google Analytics and Facebook Ads Manager to

track performance and understand customer behavior.


Excel Analysis: Apply advanced Excel functions (formulas, pivot

tables, data analysis) to extract meaningful insights.


Who We’re Looking For:

Students currently in their 2nd or 3rd year of college or recent graduates in

Marketing, Business, or a related field.


Basic knowledge of digital marketing concepts, especially Google Ads

and Meta Ads.


Strong analytical skills with a passion for working with data and

performance metrics.

Proficiency in Microsoft Excel (formulas, pivot tables, data analysis).


Familiarity with tools like Google Analytics and Facebook Ads Manager is a plus.


A keen eye for detail, creativity, and the ability to multitask effectively.

Strong written and verbal communication skills.


A proactive attitude with a willingness to learn and thrive in a fast-paced

environment.


What We Offer:

A 3-6 months internship with practical, hands-on experience in

performance marketing.


Exposure to digital marketing strategies, tools, and platforms used in the e-commerce industry.


Mentorship from experienced marketers and the opportunity to

contribute to real-time campaigns.


Flexible working hours with the possibility of remote work.


A dynamic and fast-paced environment where your contributions will make a real impact.


Potential for a Full-Time Role based on performance during the

internship

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