Performance Marketing Intern

Job Details

Type:

Start date:

Duration:

Remuneration:

Contract:

Working days:

Company Description

UBIZ DIGITAL is a certified Google Partner and performance-first digital marketing agency based in Jaipur. Founded by Prashant Saini, an experienced digital marketing professional and former employee of Ola, UBIZ DIGITAL aims to provide businesses with fast-paced in-house team-like support and access to top talent in digital marketing at a lower cost. We are committed to bringing together the best individuals and professionals in digital marketing to deliver extraordinary results for our clients.

Role Description

The Marketing Specialist will be responsible for managing and optimizing our client's online advertising campaigns, analysing performance metrics, and implementing strategies to drive conversions and maximize ROI across website, Android, and iOS platforms. The ideal candidate will have a strong background in digital marketing, with a focus on Google Ads, Google Analytics, and Meta Business Suite. They will possess excellent analytical skills, a creative mindset, and a passion for delivering results.

Responsibilities:

• Develop and implement Google Ads campaigns across various platforms including website, Android, and iOS, leveraging Google Firebase for tracking and optimization.
• Utilise Google Analytics and Firebase to track user behaviour, app usage, and conversion metrics, providing insights to optimise marketing campaigns.
• Collaborate with cross-functional teams to integrate marketing efforts with product development, ensuring alignment between marketing objectives and technical capabilities.
• Conduct in-depth analysis of campaign performance metrics, utilising advanced data analytics techniques to derive actionable insights and optimise marketing strategies.
• Manage Google Ads budget allocation, ensuring maximum ROI across website, Android, and iOS platforms.
• Implement A/B testing methodologies to optimise ad creatives, landing pages, and user experiences, driving higher conversion rates.
• Stay abreast of emerging trends and technologies in digital marketing, recommending innovative approaches to enhance campaign effectiveness and audience targeting.
• Act as a technical liaison between marketing and development teams, facilitating the implementation of tracking tags, event triggers, and other technical requirements for campaign optimization.
• Provide technical expertise and guidance on app development best practices, ensuring compatibility with Google Firebase and analytics integration.
• Develop comprehensive reports and presentations to communicate campaign performance, insights, and recommendations to stakeholders.

Requirements:

• Bachelor's degree in Marketing, Computer Science, Information Technology, or related field.
• Proven experience in managing complex Google Ads campaigns, with expertise in Google Analytics, Firebase, and Meta Business Suite.
• Strong technical proficiency, with experience in web and app development, database management, and API integration.
• In-depth understanding of digital marketing principles, including audience targeting, conversion tracking, and campaign optimization.
• Proficiency in data analysis and visualisation tools such as Google Data Studio, SQL, or Python for data manipulation and reporting.
• Excellent communication skills, with the ability to convey technical concepts to non-technical stakeholders and collaborate effectively with cross-functional teams.
• Creative problem-solving abilities and a proactive approach to identifying opportunities for campaign optimization and improvement.
• Google Ads certification and other relevant certifications in digital marketing and analytics are preferred.
• Experience working in an Agile development environment and familiarity with software development lifecycle processes is a plus.
• Strong organisational skills and ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.

Tools Skills:

Google Ads, Google Analytics, Google Firebase, Meta Business Suite, Audience Targeting, Google Data Studio

Others:

Free snacks & beverages

Informal Dress Code