Performance Marketing & Innovation Lead

Performance Marketing & Innovation Lead – CRM, Platform & Analytics

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Role Summary

This role is ideal for someone who has risen from innovations & Tech, CRM or performance marketing into strategic leadership—perhaps a Managing Director of Martech/Performance, or even a Tech Delivery GM—now ready to integrate capabilities and lead a multidisciplinary team.

You’ll be responsible for unifying Salesforce Marketing Cloud execution, site innovation, and data performance reporting under a single playbook. You won’t write the code—but you’ll know how to manage those who do, and how to translate between business goals, tech constraints, and customer outcomes.

Core Responsibilities

CRM & Salesforce Marketing Cloud Operations

• Oversee Salesforce Marketing Cloud (SFMC) implementation and journey management across 8+ markets.
• Translate campaign briefs into multi-market CRM journeys across email, WhatsApp, SMS, and push.
• Guide CRM delivery pods: campaign managers, builders, QA, and reporting analysts.
• Ensure CRM journeys meet business objectives (e.g., retention uplift, test drive bookings).
• Troubleshoot delivery issues, QA errors, and stakeholder escalations with speed and accuracy.

Platform Innovation & Digital Experience

• Co-lead and CMS innovation in partnership with the Digital Experimentation Lead.
• Manage a backlog of site experiments (e.g., UX tweaks, funnel enhancements, A/B tests).
• Translate innovation lab concepts into scalable platform initiatives.
• Champion cross-functional input from media, analytics, product, and creative teams.

Performance Analytics & Integration

• Lead performance integration across CRM, and paid media.
• Collaborate with the Marketing Science Unit (MSU) to define unified KPIs (e.g., site-to-lead, lead-to-booking, CAC).
• Ensure reporting pipelines across Salesforce, Adobe Analytics, and Power BI are delivering actionable insights.
• Build feedback loops that turn performance dashboards into optimization actions.

Team Leadership & Governance

• Manage a 10–15 person cross-functional team across CRM ops, platform specialists, and analysts.
• Serve as the senior delivery voice in regional performance reviews and executive check-ins.
• Establish clear delivery operating rhythms (standups, retrospectives, quarterly planning).
• Partner with WPP HR to shape talent ladders, retention strategies, and team engagement.

What You’ll Get

• Enterprise-wide ownership of performance delivery across Salesforce, platform, and analytics.
• Executive exposure with global and regional stakeholders.
• A central role in one of WPP’s most visible digital transformation engagements.
• The chance to shape performance operations from the ground up, with global scaling potential.
• An ecosystem of collaboration across WPP agencies (VML, WPP Media, Hogarth, etc.)

Who Would Thrive in This Role

• A seasoned CRM or digital performance lead who has grown into strategic ownership.
• Someone who has led Salesforce or martech project delivery in a regional or global setting.
• A team builder who thrives on scaling talent and motivating high-performance squads.
• A translator of complexity—able to bridge product, marketing, analytics, and tech.
• Someone data-fluent but not data-obsessed—who uses insights to move business outcomes.
• A structured thinker who’s comfortable with agile, experimentation, and change management.

Tools & Systems You'll Interface With

• Salesforce Marketing Cloud (SFMC) & Salesforce CRM Core
• Adobe Analytics / Adobe Target / Customer Journey Analytics
• Content Management Systems (CMS): Adobe Experience Manager
• Power BI / Tableau / Google Data Studio
• Snowflake / ETL Pipelines
• A/B Testing / Experimentation Toolkits
• JIRA / Confluence / Slack / MS Teams

Career Progression

• Regional VP – Performance & Martech Integration
• Head of Innovation & Marketing Systems Transformation

Who You Might Be Today

• A CRM Director or Digital Performance Lead at a multinational brand or digital agency.
• A Managing Director or GM of a martech/CRM services unit.
• A Client Partner with cross-stream delivery experience and platform oversight.
• A Head of Martech/Analytics now looking to lead an integrated performance team.
• Or a former CRM Manager turned leader who thrives in structured delivery and cross-discipline integration.