Performance Marketing Executive

The Wellness Project (TWP)

With our recent USA launch, we’re looking for a passionate and data-driven Performance Marketing Executive to join our team. This role offers the opportunity to drive growth, shape strategy, and be part of an exciting early-stage journey in a high-growth market.

Key Responsibilities:

• Plan, execute, and optimize paid campaigns across platforms including Meta (Facebook / Instagram), Google & other performance channels.
• Manage end-to-end campaign execution including budget allocation, audience targeting, ad creatives, A/B testing, and tracking.
• Monitor daily campaign performance, analyze KPIs (CPC, CPA, ROAS, CTR, conversions), and ensure campaigns meet or exceed targets.
• Conduct market and competitor research to identify new growth opportunities.
• Collaborate with the creative team to develop impactful ad copies, visuals, and video content.
• Optimize campaigns based on data insights to drive lower acquisition costs and higher lifetime value (LTV).
• Manage and implement conversion tracking, pixels, UTM tagging, and attribution models.
• Prepare weekly/monthly performance reports and provide actionable insights to management.
• Stay updated with the latest digital marketing trends, ad platform updates, and best practices.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Business, or related field.
• 1–3 years of experience in performance marketing / digital marketing roles. Experience in working with US Market is a plus.
• Hands-on experience with Facebook Ads Manager, Google Ads, Google Analytics, and other paid media tools.
• Strong analytical and reporting skills with proficiency in Excel / Google Sheets and data visualization.
• Knowledge of SEO, email marketing, remarketing, and affiliate marketing is a plus.
• Ability to work in a fast-paced, results-driven environment.
• Strong communication, organisational, and problem-solving skills.

Why Join Us?

• Competitive salary and other employee related benefits.
• Opportunity for career growth
• Direct reporting to the founders
• A collaborative and fast-growing work environment.
• Be part of a purpose-driven team committed to revolutionizing wellness solutions.
• Work in a dynamic environment that values innovation, growth, and creativity.
• Gain the opportunity to impact lives positively across major global markets.

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