Performance Marketing Executive

Job Title: Performance Marketing Executive

Location: Calicut

Experience: Freshers and upto 1 year of experience

Employment Type: Full-time

About Us:

Softroniics is a fast-growing offline-first tech training institute in Kerala, committed to helping students and professionals upskill in emerging technologies. We’re looking for a Performance Marketing Executive who can take our paid marketing to the next level.

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads (Facebook/Instagram), and YouTube Ads.

• Set up and manage lead generation, retargeting, and conversion-focused campaigns.

• Monitor and analyze KPIs (CPL, ROAS, CTR, Bounce Rate, etc.) to improve campaign performance.

• Work closely with the content team and design team to develop compelling ad creatives, ad copies, and landing pages.

• Optimize campaigns using A/B testing, audience segmentation, custom funnels, and conversion tracking.

• Use tools such as Google Analytics, Google Tag Manager, and Facebook Pixel to track user behavior and conversion events.

• Maintain dashboards and generate weekly/monthly reports on campaign performance and ROI.

• Collaborate with the sales team to ensure ad leads are relevant, nurtured, and converted.

• Stay updated on the latest trends and platform updates to propose new campaign strategies.

Requirements

• Proven hands-on experience in Google Ads (Search, Display, YouTube) and Meta Ads (Facebook/Instagram).

• Strong understanding of Google Analytics, Google Tag Manager, and Facebook Pixel.

• Ability to direct the content team to write persuasive ad copy and communicate creative direction effectively to designers.

• Familiarity with landing page optimization, heatmaps, and basic funnel design.

• Data-driven mindset with strong analytical and problem-solving skills.

• Good communication skills and ability to work cross-functionally.

• Experience in the education or training sector is a bonus.

More weightages to

• Certification in Google Ads and Meta Blueprint.

• Experience with email marketing automation tools (Mailchimp, HubSpot, etc.).

• Knowledge of SEO and organic traffic strategy (not mandatory, but a plus).