Performance Marketing Executive

Key Responsibilities

Strategy & Management (Google & Meta)

- Full-Funnel Management: Plan, execute, and manage paid campaigns across the

entire marketing funnel, from brand awareness (Meta) to high-intent conversion (Google Shopping/Search).

- Google Ads Mastery: Oversee performance campaigns, including Google Shopping, Performance Max, Search (PPC), and dynamic retargeting to maximize product visibility and sales.

- Meta Ads Expertise: Develop and manage campaigns on Facebook and Instagram (including Feed, Stories, Reels, and Catalog Ads) with a strong focus on creative testing, audience segmentation, and lookalike modeling.

- Budget & ROAS Optimization: Rigorously manage six-figure monthly budgets, focusing on continuous optimization to meet aggressive ROAS and CPA targets.

Marketplace Advertising (Amazon & Flipkart)

- Marketplace Ad Strategy: Develop, implement, and analyze campaigns within

closed-loop ecosystems like Amazon Advertising (Sponsored Products, Brands, Display) and Flipkart Ads.

- Inventory & Profitability: Work closely with the Category team to ensure ad spend

alignment with inventory levels and overall product profitability metrics on marketplace platforms.

- Keyword & ACoS Management: Conduct extensive keyword harvesting and bid management to control Advertising Cost of Sale (ACoS) and drive organic rank correlation.

Analysis & Reporting

- Deep Data Analysis: Utilize platforms (Google Analytics 4, Ads Dashboards) to translate complex performance data into clear, actionable insights and strategic recommendations.

- A/B Testing: Design and execute structured A/B tests for creatives, ad copy, landing pages, and bidding strategies to continuously improve campaign efficiency.

- Attribution Modeling: Understand cross-channel attribution to ensure correct valuation of different media channels and inform budget allocation decisions.

Qualifications

- Experience: [2] years of hands-on experience managing substantial paid media budgets, with a proven track record of scaling e-commerce revenue.

- Platform Proficiency: Expert knowledge of Google Ads, Google Merchant Center, Meta Ads Manager, and Amazon/Flipkart Ad platforms.

- Analytical Skillset: Highly proficient in Excel/Google Sheets, data visualization, and calculating core performance metrics (ROAS, CPA, LTV, ACoS).

- Conversion Focus: Strong understanding of conversion rate optimization (CRO)principles and how they interact with paid traffic.

Bonus Skills (Nice-to-Have)

- Experience with other emerging platforms (TikTok Ads, Pinterest Ads).

- Certification in Google Ads or Meta Blueprint.

- Familiarity with marketing automation and CRM integration