Performance Marketing Executive

ROLE OVERVIEW

• We are looking for a data-driven, execution-oriented Performance Marketing Executive who can manage, optimize, and scale ad campaigns across Meta (Facebook/Instagram), Google (Search, Display, Shopping, and other performance platforms.
• This role requires strong technical expertise, platform familiarity, a sense for creative performance, and accountability in tracking ROI across multiple D2C brands. You will be handling end-to-end campaign planning, execution, tracking, and reporting for multiple in-house and client brands in cosmetics, wellness, food, and lifestyle categories.

KEY RESPONSIBILITIES (KRAs)

A. Campaign Setup & Execution

● Set up, manage, and optimize Meta Ads campaigns for multiple brands, including traffic,

conversions, lead generation, and retargeting objectives.

● Launch and manage Google Ads campaigns (Search, Display, Shopping, YouTube), including

keyword research and match-type setup.

● Implement shopping feed integrations for e-commerce stores (via Shopify or other platforms).

● Manage daily budgets, bid strategies, and pacing to ensure efficient Return on Ad Spend (ROAS).

B. Tracking & Platform Integration

● Create and set up Google Analytics (GA4), Google Tag Manager (GTM), Google Ads, Meta

Business Manager, and Ad Accounts.

● Integrate tracking pixels (Meta + GA + GTM) with Shopify and other e-commerce platforms.

● Ensure proper event tracking for Purchase, Add-to-Cart, View Content, Lead Form, etc.

C. Creative & Funnel Testing

● Coordinate with the creative team to build high-conversion static, carousel, and video ads.

● Run regular A/B tests on ad hooks, creatives, audiences, and landing pages.

● Plan and execute creative rotations every 3–4 days for top-of-funnel and retargeting layers.

● Share daily and weekly creative performance insights with the design and strategy team.

D. Budgeting & Scaling

● Allocate and manage monthly budgets across platforms for each brand.

● Identify best-performing campaigns and scale budgets based on data trends.

● Pause/adjust underperforming assets based on real-time Click-Through Rate (CTR), Cost Per Click

(CPC), Cost Per Acquisition (CPA), and ROAS metrics.

E. Reporting & Insights

● Maintain and update daily performance trackers and campaign dashboards.

● Share brand-wise daily sales tally, campaign results, and CACs.

● Deliver weekly reports with recommendations on scaling, creative inputs, or landing page

Improvements.

F. Multi-Brand Campaign Management

● Manage 3–5 brands simultaneously with full accountability.

● Customize performance strategy as per each brand’s category, Average Order Value (AOV), and

conversion funnel.

● Align performance plans with brand-specific offers, Direct-to-Consumer (D2C) journeys, and

Campaigns.

G. Internal Brand Performance (Pixel Media)

● Create and run lead generation campaigns for Pixel Media’s own services (influencer marketing, D2C marketing).

● Build keyword campaigns for “Influencer Marketing Agency”, “D2C Partner”, “Performance

Marketing Agency”, etc.

● Set up Meta + Google infrastructure and ad ecosystem for Pixel Media.

H. Tech Setup & Admin

● Create and maintain all ad platform accounts from official brand domains.

● Share access to central IDs (e.g., marketing@pixel-media.co.in) for continuity.

● Maintain proper hygiene of ad accounts, including naming conventions, folder structure, and asset permissions.

KEY PERFORMANCE INDICATORS (KPIs)

● Target ROAS: Maintain a minimum brand-specific ROAS threshold (e.g., 2.5x+ for cosmetics,

3x+ for food/FMCG).

● CAC Control: Optimize Cost Per Acquisition (CPA) below predefined benchmarks (e.g., <₹200 for certain products).

● Daily Sales Tracking: Ensure campaign contribution aligns with daily sales goals.

● Ad Uptime: Maintain >95% campaign uptime across platforms.

● Creative Testing: 2–3 new creative tests executed per brand per week.

● Tracking Accuracy: Ensure 100% accuracy in GA4 and Meta Pixel integration for purchase,

Add-to-Cart (ATC), and leads.

● Reporting Discipline: Daily updates and weekly review sheets without follow-up.

REQUIRED SKILLS & EXPERIENCE

● 2–3 years of hands-on experience managing Meta & Google ad campaigns.

● Strong understanding of Shopify and e-commerce funnel metrics.

● Proven track record of running profitable performance campaigns.

● Familiarity with analytics tools, conversion APIs, and tracking scripts.

● Proficient with campaign reporting, Excel/Sheets, and performance dashboards.

● Strong communication skills and team alignment.

● Fast executor with a “test–iterate–scale” mindset.

NICE TO HAVE

● Experience with influencer-driven campaigns and attribution.

● Knowledge of alternate checkout tools (e.g., Fastrr, Magic Checkout).

● Experience with B2B lead generation (for agency services).

● Basic understanding of creative briefs and ad design principles.

GROWTH OUTLOOK

● Expected to handle a 4x brand scale in the next 6 months.

● The role will evolve to include team supervision, creative briefing, and automation tools (e.g.,

Smartly, Triple Whale).

● Direct access to strategy discussions and brand Profit & Loss (P&Ls).

INTERVIEW REQUIREMENT At the time of the interview, you must:

● Review this Job Description thoroughly.

● Confirm if you can handle the full scope end-to-end.

● Walk us through specific examples of campaigns you’ve run.

● Demonstrate platform usage live, if required.

Job Types: Full-time, Permanent

Pay: ₹10,386.18 - ₹38,262.47 per month

Benefits:

• Cell phone reimbursement

Ability to commute/relocate:

• Vasundhra Enclave, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Performance marketing: 1 year (Preferred)

Language:

• English (Preferred)

Willingness to travel:

• 25% (Preferred)

Work Location: In person