Performance Marketing Executive

Position:

Experience:

Location:

Employment Type:

Job Summary:

We are seeking a driven and detail-oriented Performance Marketing Executive with 0 to 2 years of experience, who has a keen interest in running and optimizing Meta Ads campaigns (Facebook & Instagram). The ideal candidate will have a foundational understanding of performance marketing, especially Meta's advertising ecosystem, and will assist in planning, executing, and refining paid social media strategies to generate measurable results.

Key Responsibilities:

• Assist in the setup, management, and optimization of Meta Ads campaigns across Facebook, Instagram, and Audience Network.
• Conduct audience and competitor research to improve targeting strategies.
• Collaborate on ad creative development including copywriting, visuals, and A/B testing of creatives.
• Monitor daily campaign performance metrics like CPC, CPM, CTR, ROAS, and conversions.
• Optimize campaigns for performance, ensuring delivery within set budgets and objectives.
• Support in developing custom audiences, retargeting strategies, and lookalike audiences for improved reach and engagement.
• Work closely with the digital marketing team to ensure campaign strategies align with broader brand and performance goals.
• Keep up-to-date with the latest Meta Ads tools, features, and best practices.
• Generate regular performance reports with actionable insights for future campaigns.

Qualifications:

• 0 to 2 years of experience in Meta Ads campaign management.
• Basic understanding of Meta Business Manager and Ads Manager platforms.
• Familiarity with performance metrics and KPIs related to paid social campaigns.
• Strong analytical and reporting skills.
• Excellent written and verbal communication skills.
• Ability to multitask, prioritize, and meet deadlines.
• Enthusiastic about digital advertising and eager to grow in the performance marketing space.

Preferred Skills:

• Hands-on experience with other social media advertising platforms like LinkedIn Ads, Snapchat Ads, etc.
• Understanding of broader digital marketing channels such as Google Ads and SEO.
• Knowledge of tools like Google Analytics, Meta Pixel, and UTM tracking.
• Meta Blueprint Certification or relevant certifications are a plus.

What We Offer:

• A collaborative and growth-driven work environment.
• Opportunities to work on live campaigns across diverse industries.
• Learning and development support through mentorship and training.
• Competitive salary and benefits package.

How to Apply:

If you're passionate about digital advertising and ready to grow your career in Meta Ads, please send your resume and a brief cover letter to HR@offshoremarketers.com with the subject line:

• "Performance Marketing Executive – Meta Ads Application".