Performance Marketing Executive

Location

Mumbai

CTC

Rs. 4,00,000 - Rs. 6,00,000 per year

Job Brief

Nuance Consultancy is on the lookout for a Digital Marketing Executive to manage paid advertising across assets for our clients. The candidate should have experience and a strong understanding of Facebook, Instagram & Google Ads. We would require you to strategise, plan, execute and analyse communications for clients across Facebook, Instagram, Twitter, & YouTube. You will need to work with various Analytics tools to extrapolate sharp insights, spearhead the paid media strategy of various clients and collaborate with brands & influencers. In this role, you will need to be highly creative, have an aptitude for writing, have a penchant for numbers and have a sharp eye for design. If you’re passionate about Digital Marketing and eager to learn more, we’d like to meet you.

Responsibilities

●    Develop and execute a range of digital and social media marketing campaigns to help shape, promote and expand the brand’s reach

●    Oversee day-to-day management of paid campaigns and ensure brand consistency across social media channels for clients

●    Develop engaging, creative, innovative ad ideas for clients

●    Ensure brand consistency in copy through tone, voice and terminology

●    Analyse digital campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement

●    Monitor and develop reports on competitor activity and keep an eye on trends within the online space

●    Suggest innovative campaigns to engage with audiences through online channels & tools

●    Spearhead the paid media approach for clients by running ads through Facebook Ad Manager & Google to increase reach, traffic & conversions for clients

Education and Experience Requirements:

●    A Bachelors / Specialized course in Business, Marketing, Digital, Journalism, Public Relations or relevant fields

●    Experience working with Meta Ads and Google Ads is a must

●    1-2 years of experience in Digital Marketing

●    Certifications related to digital marketing and social media through online courses offered by Udemy, Coursera, Google and other relevant platforms are an added bonus

Skills & Attribute Requirements:

●    Extensive Knowledge of Social Media Platforms & Digital Marketing Best Practices

●    Good understanding of Performance Marketing is a must

●    Knowledge of Facebook Ads Manager and Google Ads

●    Expertise in Microsoft Excel, Word & Powerpoint is a plus

●    Strong understanding of marketing strategy and how to effortlessly utilize the fundamental concepts throughout various forms of outreach

●    Proficient Copywriting skills are a bonus

●    Ability to drive initiatives, be creative, innovative and able to think out of the box

●    Ability to understand the uniqueness of each brand to craft a distinctive strategy that would suit the brand’s audience

●    Knowledge of E-mail Marketing

●    Good Interpersonal Skills

●    Strong Verbal and Written Communication Skills

●    Analytical mindset and Critical thinking

●    Team player with a Positive attitude