Performance Marketing Executive / Intern

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About FashionTV

• FashionTV is the world’s largest fashion and luxury lifestyle media brand, reaching over 2+ billion viewers across 190+ countries.
• With a 23-year global legacy, FashionTV represents glamour, sophistication, and innovation.
• The brand has successfully executed 150+ international ventures across media, fashion, luxury, and lifestyle verticals.
  

Role Overview

Performance Marketing Executive / Intern

data-driven, analytical, and creative

Key Responsibilities

• Plan and execute paid marketing campaigns across Google Ads, Meta, YouTube, and other digital platforms.
• Optimize campaigns to maximize ROI, CTR, conversions, and overall performance.
• Manage and track campaign budgets, ensuring efficient utilization of ad spend.
• Conduct A/B testing for ad creatives, audience targeting, and landing pages.
• Analyze data using Google Analytics, Meta Insights, and other performance tools to generate actionable insights.
• Collaborate with creative, design, and content teams to align ads with brand messaging.
• Monitor trends, competitor strategies, and new ad formats to stay ahead in digital performance marketing.
• Prepare weekly and monthly reports summarizing key metrics and optimization outcomes.
• Support in building remarketing, lead generation, and conversion campaigns.
• Ensure campaign compliance with platform policies and brand guidelines.
  

Requirements

• Bachelor’s Degree in Marketing, Digital Media, Business, or a related field.
• 0.6 – 6 years of experience in Performance Marketing / Paid Media Advertising.
• Hands-on experience with Google Ads, Meta Ads Manager, YouTube Ads, and Display Networks.
• Strong understanding of conversion tracking, analytics, and attribution models.
• Proficiency in Google Analytics, Tag Manager, and reporting dashboards.
• Analytical mindset with the ability to interpret data and optimize performance.
• Creative approach to ad copy, targeting, and campaign strategy.
• Knowledge of SEO/SEM fundamentals and landing page optimization is an advantage.
  

What We Offer

• Opportunity to work on global luxury and fashion brand campaigns under the FashionTV banner.
• Exposure to performance marketing strategies for premium and lifestyle verticals.
• Dynamic, fast-paced, and creative work culture.
• Hands-on experience with data analytics, campaign management, and growth marketing.
• Career growth opportunities within FashionTV’s international marketing ecosystem.