Performance Marketing Executive / Intern

Key Responsibilities

• Plan and execute paid marketing campaigns across Google Ads, Meta, YouTube, and other digital platforms .
• Optimize campaigns to maximize ROI, CTR, conversions, and overall performance .
• Manage and track campaign budgets, ensuring efficient utilization of ad spend.
• Conduct A/B testing for ad creatives, audience targeting, and landing pages.
• Analyze data using Google Analytics, Meta Insights, and other performance tools to generate actionable insights.
• Collaborate with creative, design, and content teams to align ads with brand messaging.
• Monitor trends, competitor strategies, and new ad formats to stay ahead in digital performance marketing.
• Prepare weekly and monthly reports summarizing key metrics and optimization outcomes.
• Support in building remarketing, lead generation, and conversion campaigns .
• Ensure campaign compliance with platform policies and brand guidelines.

• bachelors Degree in Marketing, Digital Media, Business, or a related field.
• 0.6 6 years of experience in Performance Marketing / Paid Media Advertising .
• Hands-on experience with Google Ads, Meta Ads Manager, YouTube Ads, and Display Networks .
• Strong understanding of conversion tracking, analytics, and attribution models .
• Proficiency in Google Analytics, Tag Manager, and reporting dashboards .
• Analytical mindset with the ability to interpret data and optimize performance.
• Creative approach to ad copy, targeting, and campaign strategy.
• Knowledge of SEO/SEM fundamentals and landing page optimization is an advantage.

• Opportunity to work on global luxury and fashion brand campaigns under the FashionTV banner.
• Exposure to performance marketing strategies for premium and lifestyle verticals .
• Dynamic, fast-paced, and creative work culture.
• Hands-on experience with data analytics, campaign management, and growth marketing .
• Career growth opportunities within FashionTV s international marketing ecosystem .