Performance Marketing Executive

Key Responsibilities

1. Strategy & Planning

• Understand client business goals, target audience, budgets, and timelines
• Create customized paid advertising strategies based on client requirements
• Plan campaign structure, funnel approach, budget allocation, and KPIs
• Present and clearly explain ad strategies and execution plans to clients

2. Campaign Setup & Execution

• Create, manage, and optimize campaigns across:
• Google Search, Display, YouTube, Performance Max
• Meta Lead Generation, Conversion, Retargeting, and Scaling campaigns
• Perform keyword research, audience targeting, and ad copy planning
• Set up and validate conversion tracking, events, and pixels

3. Daily Monitoring & Optimization

• Monitor campaign performance on a daily basis across all active clients
• Optimize bids, budgets, keywords, audiences, and creatives
• Identify performance gaps and apply data-driven optimizations
• Ensure consistent performance and account hygiene

4. Reporting & Client Communication

• Prepare and share:
• Weekly performance updates
• Monthly detailed performance reports with insights and next-step actions
• Communicate campaign performance, results, and improvements clearly
• Participate in client calls to explain strategy, performance, and future plans

5. Multi-Client Account Management

• Manage multiple client accounts simultaneously in an agency setup
• Prioritize tasks based on performance impact and deadlines
• Maintain structured workflows and documentation for each client

6. Creative & AI Support

• Use Canva for quick ad creatives and modifications when required
• Basic working knowledge of AI image generation tools for creative ideation
• Coordinate with designers for advanced or brand-led creatives

7. Landing Page & Team Collaboration

• Work closely with design, development, and content teams
• Share actionable inputs for the landing page and conversion rate optimization
• Align ad messaging with landing page content and user intent

8. Intern & Junior Team Support (If Assigned)

• Guide interns or junior team members on paid advertising tasks
• Assign tasks such as research, monitoring, and reporting
• Review work to ensure accuracy, quality, and performance alignment

9. Continuous Learning & Skill Upgrade

• Stay updated with platform changes and feature updates in Google Ads and Meta Ads
• Learn and apply new performance marketing strategies, automation, and AI-driven
• optimizations
• Quickly adapt to new tools, trends, and evolving client requirements

Required Skills & Experience

• Hands-on experience with Google Ads and Meta Ads
• Strong understanding of performance metrics: CPL, CPA, ROAS, CTR, CVR
• Experience handling multiple client accounts
• Clear and professional client communication skills
• Basic to intermediate experience with Canva and AI-based creative tools

Work Environment

• Digital marketing agency setup
• Performance-driven, collaborative team structure
• Exposure to multiple industries and business models

Job Type: Full-time

Pay: From ₹15,000.00 per month

Benefits:

• Flexible schedule
• Paid sick time
• Paid time off

Application Question(s):

• Do you have a working laptop?

Work Location: In person