Job
Description
Who We’re Looking For: A performance-first Growth Marketer who knows how to acquire users, drive engagement, and optimize revenue—across apps, e-commerce, and B2B lead generation. If you’ve scaled app downloads, grown product sales, or built high-quality B2B pipelines, we want you. Key Responsibilities: 1. User Acquisition & Revenue Growth Lead full-funnel performance marketing strategies across Google, Meta, LinkedIn, TikTok, and emerging platforms. Drive growth for apps (installs → registrations → payments), e-commerce (sales funnels, conversions), and B2B (lead generation, awareness, and traffic). Own and optimize conversion funnels—whether it’s an app signup, e-commerce checkout, or a B2B lead form. 2. Performance Marketing & Paid Media Run high-budget ad campaigns for customer acquisition and retargeting. Plan and execute A/B tests to optimize creatives, messaging, and landing pages. Analyze CAC, ROAS, LTV, and other core performance KPIs to scale efficiently. 3. B2B Lead Generation & Growth Develop multi-channel outbound strategies using LinkedIn, email outreach, and paid media. Optimize lead-to-revenue funnels in collaboration with sales teams. Drive website traffic and engagement through content marketing & strategic ads. 4. Social Media & Engagement Grow brand awareness and community engagement across social platforms. Leverage organic & paid social strategies to drive traffic, interaction, and conversions. Work with content teams to ensure platform-specific, high-performing creatives. 5. SEO & Organic Growth (Bonus Skill) Optimize website & app store presence for discoverability. Leverage content, ASO, and technical SEO to build long-term inbound growth. What You Need to Succeed: 2-4 years of experience in performance marketing, app growth, e-commerce, or B2B lead generation. Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, and other acquisition platforms. Proven ability to drive sales, conversions, or registrations across different business models (App, E-com, B2B). Data-driven approach—comfortable working with Google Analytics, Mixpanel, Amplitude, and CRM tools. Hands-on experience with funnel optimization, A/B testing, retargeting, and lifecycle marketing. Show more Show less
