Performance Marketing & B2B Lead Generation Specialist

About ARVO

ARVO is a deep-tech SaaS platform at the intersection of AI, IoT, and blockchain, enabling traceability, transparency, and authenticity in supply chains. Our mission is to protect brands from counterfeiting, ensure regulatory compliance, and offer visibility from source to shelf. We’re trusted by forward-looking manufacturers and exporters ready to digitize their product journey. Backed by institutional investors and global accelerators like T-Hub & Algorand Foundation, we are scaling our solution across the automotive aftermarket and industrial manufacturing sectors.

Role Overview:

Performance Marketing & B2B Lead Generation Specialist

Target Verticals:

• Automotive OEMs & aftermarket
• Component & parts manufacturers
• Industrial equipment & parts suppliers (India market)

Key Responsibilities:

• Own and optimize ARVO’s

  B2B lead funnel

  via LinkedIn Ads, email campaigns, and ABM strategies.
• Run

  targeted campaigns

  focused on engaging decision-makers in manufacturing and automotive ecosystems.
• Craft compelling messaging that resonates with our ICP (supply chain, aftermarket, operations leaders).
• Monitor, analyse, and improve campaign performance metrics (CTR, CPL, MQL conversion).
• Develop landing pages and lead capture workflows aligned to campaign objectives.
• Collaborate closely with leadership to align marketing KPIs with business development goals.

Qualifications & Experience:

• 1-2 years of experience in

  B2B digital marketing

  , specifically in the

  industrial or manufacturing tech

  space.
• Demonstrated success in

  LinkedIn lead generation

  targeting C-suite or senior operations personas.
• Hands-on expertise with LinkedIn Campaign Manager, Salesforce, and CRM tools.
• Strong copywriting and campaign execution skills for email, LinkedIn, and gated content.
• Experience working with niche SaaS or enterprise solutions in

  supply chain tech

  ,

  traceability

  , or

  compliance platforms

  is a plus.

What You Get:

• Opportunity to shape the growth engine of a deep-tech product solving real industry problems.
• High ownership role reporting directly to the founders.
• Competitive compensation + performance incentives.
• Flexibility to experiment, learn, and build in a fast-paced, impact-driven environment.

Apply Now

domain awareness

ARVO is committed to creating a diverse environment and is proud to be an equal opportunity employer.