Performance Marketing Associate

A1Apps

1 - 3 years

0 Lacs

Gurugram Haryana India

Posted:1 day ago| Platform:

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Skills Required

marketing drive mobile engagement seo strategies ads metrics design content analytics firebase data communication collaboration

Work Mode

On-site

Job Type

Full Time

Job Description

About A1 Apps:

Performance Marketing Associate

Key Responsibilities:

Develop and execute marketing campaigns to increase app downloads, user engagement, and retention.
Optimise App Store (ASO) and Google Play Store (SEO) strategies for higher visibility and rankings.
Manage paid user acquisition campaigns across platforms like Google Ads, Meta, and other ad networks.
Track and analyse app performance metrics, user behaviour, and conversion rates to improve marketing efforts.
Collaborate with product, design, and content teams to create compelling marketing assets.
Execute influencer and social media marketing strategies to drive brand awareness.
Monitor market trends, competitor strategies, and industry best practices to identify new opportunities.

Requirements:

1-3 years of experience in app marketing, digital marketing, or a related field.
Strong understanding of ASO, performance marketing, and user acquisition strategies.
Hands-on experience with Google Ads, Meta Ads, and other digital marketing platforms.
Familiarity with mobile analytics tools (Google Analytics, Firebase, Appsflyer, Adjust, etc.).
Excellent analytical skills with a data-driven approach to decision-making.
Strong communication and collaboration skills.

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