User Acquisition Associate

About us: At A1Apps, we are passionate about transforming ideas into innovative digital solutions. As a leading technology company, we specialise in developing cutting-edge mobile applications that empower users to thrive in the digital era. Our team work collaboratively to deliver user-centric, scalable, and high-performance apps tailored to meet diverse industry needs. We are seeking a data-driven and creative Performance Marketing Associate to scale our paid user acquisition efforts across mobile and web platforms. You will execute strategy and execution for UA campaigns across channels like Meta, Google Ads, TikTok, Apple Search Ads, and others. Your goal is to grow high-quality users efficiently, through rigorous testing, optimisation, and analysis. Key Responsibilities: Develop and execute marketing campaigns to increase app downloads, user engagement, and retention. Optimize App Store (ASO) and Google Play Store (SEO) strategies for higher visibility and rankings. Manage paid user acquisition campaigns across platforms like Google Ads, Meta, and other ad networks. Track and analyze app performance metrics, user behaviour, and conversion rates to improve marketing efforts. Collaborate with product, design, and content teams to create compelling marketing assets. Execute influencer and social media marketing strategies to drive brand awareness. Monitor market trends, competitor strategies, and industry best practices to identify new opportunities. Requirements: 1-3 years of experience in app marketing, digital marketing, or a related field. Strong understanding of ASO, performance marketing, and user acquisition strategies. Hands-on experience with Google Ads, Meta Ads, and other digital marketing platforms. Familiarity with mobile analytics tools (Google Analytics, Firebase, Appsflyer, Adjust, etc.). Excellent analytical skills with a data-driven approach to decision-making. Strong communication and collaboration skills. Show more Show less