User Acquisition Associate

Skillz

1 - 3 years

3 - 5 Lacs

bengaluru

Posted:3 hours ago| Platform:

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Skills Required

san data analysis compliance analytical marketing campaigns microsoft gaming operations analytics sql

Work Mode

Work from Office

Job Type

Full Time

Job Description

Campaign Execution & Optimization: Assist in setting up and executing channel-specific strategies. Focus on daily optimizations, campaign performance monitoring, and reporting.
Data-Driven Reporting: Provide regular reports on campaign performance, track key KPIs, and share insights to improve the effectiveness of ongoing campaigns.
Creative QA: Ensure all creative assets meet quality standards before launch, collaborate with the creative team to optimize ad visuals, and identify opportunities to improve creative performance.
Cross-Functional Collaboration: Coordinate with different teams (Creative, Analytics, Product, etc.) to ensure seamless campaign execution and efficient problem-solving.
Operational Efficiency: Help drive operational improvements to increase testing velocity, ensure faster iterations, and improve overall campaign performance.
SKAN & Privacy Sandbox: Gain exposure to Apples SKAN and Privacy Sandbox to ensure privacy-compliant campaigns. Stay updated on the evolving user acquisition ecosystem and related privacy regulations.
Campaign Strategy Support: Work closely with Senior UA Managers to implement channel-specific strategies and ensure flawless execution of performance marketing campaigns.

Key Qualifications

1-3 years in user acquisition, media buying, or performance marketing, ideally in mobile apps or gaming.
Experience managing campaigns on paid social platforms (Facebook, Google) and familiarity with App Store Optimization (ASO) is a plus.
Strong understanding of data-driven marketing, A/B testing, and performance reporting.
Strong Excel skills for reporting and data analysis; familiarity with SQL & Tableau is a plus.
Comfortable analyzing data, optimizing campaigns across channels (social, DSPs, etc.), and tracking KPIs to drive results.
Ability to review and QA creative assets to ensure they meet campaign goals.
Ability to manage multiple campaigns, tasks, and deadlines while ensuring high-quality execution.
Knowledge of privacy regulations and frameworks such as SKAN and Privacy Sandbox is a bonus.

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