Job Title : Performance Marketing Associate Location : Remote / Hybrid (India-based) Type : Full-Time Experience Required : 1–3 years Industry : E-commerce / D2C Brands About the Role : We’re looking for a highly motivated Performance Marketing Associate to join our team and lead paid media campaigns across platforms like Meta, Google, and others. The ideal candidate should have hands-on experience managing ad campaigns for D2C/e-commerce brands with a performance-driven mindset. Key Responsibilities : Plan, launch, manage & optimize performance marketing campaigns (Meta, Google, etc.) Conduct A/B testing, audience segmentation, and funnel optimization Collaborate with creative teams to develop high-converting ad creatives Monitor key performance metrics and report insights for continuous improvement Work closely with clients and internal teams to align on goals and KPIs Explore and test new channels to diversify media mix Requirements : 1–3 years of experience in performance marketing, preferably for D2C/e-commerce brands Strong understanding of CAC, ROAS, LTV, and marketing funnels Experience with ad platforms: Meta Ads Manager, Google Ads, etc. Ability to interpret analytics, draw insights, and take action Basic knowledge of tools like Google Analytics, Shopify, or Webflow is a plus A growth mindset and ownership attitude What You’ll Get : Work directly with fast-growing D2C brands Exposure to 360° marketing and full-funnel strategy Remote flexibility & performance-based growth opportunities A dynamic team that values creativity, data, and results