Performance Marketing - Affiliate and Third Party channels

Job Title: Senior Performance Marketing Executive - Affiliates and Third party channels

Location: Koregaon Park, Pune

Company: Palmonas

Experience: 1-3 years in Paid Marketing

About Palmonas

Palmonas is a fast-growing D2C jewelry brand redefining modern demi-fine jewelry for today’s generation. We combine creativity, craftsmanship, and performance-driven marketing to scale our digital presence and deliver exceptional brand experiences.

Role Overview:

We are seeking a data-driven and creative Performance Marketing Executive who will manage and optimize affiliate marketing and third-party performance channels - including Pinterest, Snapchat, Programmatic, and Affiliate Networks - to drive traffic, conversions, and brand visibility.

Key Responsibilities:

1. Affiliate & Third-Party Management

● Identify, onboard, and manage affiliate partners and third-party networks.

● Build and maintain strong relationships with affiliate partners to ensure optimal campaign performance.

● Negotiate commission structures, media buying rates, and placements.

● Track, analyze, and report affiliate performance to maximize ROI.

2. Performance Campaign Management

● Plan, execute, and optimize campaigns across Affiliates, Pinterest, Snapchat, OTT, and programmatic platforms.

● Set up conversion tracking, pixel integrations, and campaign analytics.

● Monitor daily performance metrics and optimize campaigns for ROAS and CPA goals.

● Test creatives, audience segments, and landing pages to improve campaign efficiency.

3. Analytics and Reporting

● Prepare daily trackers, weekly and monthly performance reports with actionable insights.

● Collaborate with creative and content teams to ensure alignment with campaign goals.

● Analyze competitor campaigns and market trends to identify new growth opportunities.

Requirements:

● Bachelor’s degree in Marketing, Business, or related field.

● 1–3 years of experience in performance marketing or affiliate management (preferably in e-commerce or D2C).

● Strong knowledge of affiliate marketing platforms, programmatic buying, and analytics tools (Google Analytics,AppsFlyer, etc.).

● Proficient in data interpretation, ROI analysis, and performance optimization.

● Excellent communication and negotiation skills.

Good to Have:

● Experience in fashion, jewelry, or lifestyle brand marketing.

● Knowledge of OTT advertising platforms (Hotstar Ads, YouTube, MX Player, etc.).

● Familiarity with influencer-led affiliate programs and coupon/loyalty networks.