Performance Marketer

About the Role

We are looking for a results-driven Performance Marketer with 3–4 years of hands-on experience in managing high-budget campaigns and scaling brands across multiple industries. The ideal candidate will have proven expertise in driving measurable growth, maximizing ROAS (Return on Ad Spend), and building full-funnel paid strategies (awareness → consideration → conversion → retention).

This role requires someone who not only understands platforms but also strategizes, experiments, and delivers tangible business outcomes.

Key Responsibilities

• Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, YouTube Ads, and emerging platforms.
• Manage end-to-end campaign strategy including funnel creation, targeting, segmentation, A/B testing, scaling, and retargeting.
• Continuously track and optimize campaigns to deliver positive ROI, improved CTRs, CPL, CAC, and ROAS.
• Work closely with design and content teams to create high-converting ad creatives, landing pages, and copy.
• Implement pixel tracking, GA4, UTM parameters, and conversion events to ensure accurate attribution.
• Build dashboards and performance reports for stakeholders; provide insights and recommendations for scaling.
• Research and test new channels, tools, and growth tactics to stay ahead of market trends.
• Collaborate with brand managers to align paid strategy with overall brand goals and ensure consistent messaging.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 3–4 years of proven experience in performance marketing with hands-on brand campaign management (E-commerce/D2C/Service industry experience preferred).
• Strong track record of achieving measurable KPIs — ROAS, CAC, LTV, CTR, and Conversion Rates.
• Hands-on expertise with:
• Google Ads (Search, Display, Shopping, Performance Max)
• Meta Ads Manager (Facebook & Instagram)
• LinkedIn Campaign Manager
• YouTube Ads & Retargeting
• Proficiency in GA4, Tag Manager, Facebook Pixel, and conversion tracking.
• Advanced Excel/Google Sheets skills for data analysis, dashboards, and budget management.
• Experience with CRM & automation tools (HubSpot, Zoho, Zapier, Mailchimp, Klaviyo).
• Strong understanding of funnel building, remarketing, and scaling strategies.
• Knowledge of SEO, content, and organic strategies (to complement paid campaigns).
• Certifications in Google Ads & Meta Ads (mandatory).

Core Competencies

• Deep analytical skills with ability to translate numbers into insights.
• Strong grasp of consumer psychology & targeting to improve ad relevance.
• Experience in managing ₹5L – ₹50L+ monthly ad spends with proven scaling.
• Creative mindset to collaborate with designers & copywriters for impactful ads.
• Ability to work in a fast-paced agency/startup environment with multiple brands.

Soft Skills

• Excellent communication (English – written & verbal).
• Strong project & time management skills.
• Problem-solving and decision-making ability under pressure.
• Curiosity to test new ideas, adapt to platform changes, and stay updated with digital marketing trends.

Experience

• Google Ads Campaign Management: 3+ years
• Meta Ads (Facebook/Instagram): 3+ years
• LinkedIn Ads & YouTube Ads: 2+ years
• Data Analysis & Reporting: 2+ years
• Brand-side experience managing end-to-end campaigns: Required

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person