Performance Marketer

Job Responsibilities & Accountabilities:

• Communicate frequently and effectively with all stakeholders regarding the Google Ads Campaign Management & reports:

• Plan, launch, and optimize campaigns across Google Search, Display, Video (YouTube), Performance Max, and Demand Gen.
• Conduct keyword research, audience segmentation, and competitor analysis.
• Create engaging ad copy and coordinate with designers for visual assets.
• Optimize campaigns to achieve KPIs like CTR, CPA, ROAS, and conversion rates.
• Regularly analyze performance and implement A/B tests to improve outcomes.
• Prepare detailed performance reports and insights for internal teams and clients.
• Stay up-to-date with platform updates and industry best practices.

Additional Responsibilities:

• Collaborate across departments (creative, strategy, SEO) for integrated campaign execution.
• Research competitor strategies and digital trends to keep campaigns innovative.
• Manage influencer collaborations in sync with paid campaigns (when needed).
• Recommend new tools, platforms, or strategies to improve overall ad performance.

Required Skills & Qualifications:

• 5-6 years of hands-on experience in Google Ads.
• Strong analytical skills; comfortable with tools like Google Analytics, Ads Manager, and Data Studio.
• Excellent understanding of digital ad metrics and campaign performance optimization.
• Experience managing multiple ad accounts simultaneously.
• Strong communication and reporting skills.

Job Location: Jangpura, Delhi (South)

Working Days: Monday - Saturday (weekly offs are 1st & 3rd Saturdays & Sundays)

Work Timings: 10:00 AM- 07:00 PM