Performance Marketer (Meta Ads)

HexaHealth

4 years

0 Lacs

Gurugram Haryana India

Posted:4 months ago| Platform:

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Skills Required

ads marketing healthcare data scaling communication strategies analyze design analytics report optimization excel analysis tracking ai automation segmentation messaging visual pivot

Work Mode

On-site

Job Type

Full Time

Job Description

Position Title:

Experience Required:

Educational Qualification:

Industry:

About the Role:

Senior Executive - Digital Marketing (Meta Ads)

Key Responsibilities:

Run, manage, and optimize lead-generation campaigns on Meta Ads platforms (Facebook, Instagram).
Analyze campaign performance and implement data-driven decisions to maximize ROAS.
Conceptualize creative communication (MarComm) tailored for Meta Ads campaigns.
Coordinate with internal and external design teams for timely and visually effective creatives.
Keep up-to-date with latest Meta Ads platform updates, tools, and best practices.
Design and manage funnel strategies to nurture existing audiences and activate new ones.
Leverage data analytics to report campaign performance and identify optimization opportunities.
Use MS Excel effectively for campaign data analysis, cohort performance tracking, and budget planning.
Utilize AI tools to improve creative performance, automation, or audience segmentation where applicable.

Required Skills & Qualifications:

2–4 years of proven experience in performance marketing with a focus on Meta Ads.
Strong understanding of Meta Ads Manager, pixel tracking, and ad attribution models.
Creative acumen to ideate engaging ad messaging and visual layouts.
Demonstrated experience in improving lead volume while reducing CPL (Cost Per Lead).
Proficiency in Microsoft Excel, with comfort in pivot tables, VLOOKUPs, and data visualization.
Exposure to tools such as ChatGPT, Canva AI, or other creative/analytics AI tools is a plus.
Strong verbal and written communication skills.

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