We are seeking a results-driven Meta Ads Expert to develop, implement, and optimize our advertising campaigns across Meta platforms (Facebook, Instagram, etc.). The ideal candidate will have a deep understanding of ad targeting, performance tracking, and creative optimization. This role requires a strategic thinker with a passion for data-driven marketing, strong analytical skills, and the ability to deliver high-ROI campaigns. Responsibilities Campaign Strategy & Management: Plan, create, and manage high-performing Meta ad campaigns aligned with business goals. Audience Targeting: Utilize advanced targeting methods to reach and engage relevant audiences. Ad Optimization: Continuously analyze and optimize ad performance for cost efficiency and increased ROI. Creative Collaboration: Collaborate with content and design teams to produce high-converting ad creatives. Performance Analysis: Track, analyze, and report campaign performance, using insights to inform future strategies. A/B Testing: Conduct A/B testing on ad creatives, copy, and targeting to drive continuous improvement. Budget Management: Manage and allocate ad budgets to maximize return on investment. Market Research: Stay updated with Meta Ads platform changes, algorithm updates, and industry best practices. Should have handled 15-30 lakh budget handled in a month Required Skills & Qualifications Experience: 2-3 years of experience managing Meta ad campaigns for consumer brands, preferably in e-commerce or home decor. Technical Skills: Proficiency in Facebook Ads Manager, Meta Business Suite, and third-party tracking tools. Data-Driven Mindset: Strong analytical skills with the ability to interpret campaign data and generate actionable insights. Creative Thinking: Ability to conceptualize and guide the development of high-performing ad creatives. Communication: Excellent verbal and written communication skills to coordinate with cross-functional teams. Attention to Detail: Meticulous approach to campaign setup, tracking, and performance analysis. Skills : Creative Optimization, Analytical Skills, Performance Analysis, Market Research, Optimization, Budget Management, Meta ads, Campaigns, Facebook, A/B Testing, Audience Targeting, Facebook ads manager, Meta business suite Show more Show less
Business Development Executive We're not your typical agency—we’re Roastify : a growth-obsessed performance marketing partner for scaling brands. From Meta Ads to full-funnel strategy, we help brands unlock serious revenue. Now, we’re looking for someone just as hungry as us to join our Business Development team and bring in high-intent clients across industries. 💸 Salary: ₹15K – ₹22K/month + 5% Sales Commission 📈 Experience: Minimum 6 months in sales or BD required Responsibilities : Cold outreach via calls, LinkedIn, email – you're the first point of contact for growth-hungry brands. Use CRMs smartly – track, follow up, and close leads like a pro. Plan & execute email sequences to keep prospects warm. Guide and train interns to generate and qualify leads. Hit your monthly sales targets (and earn commissions along the way). Pitch website design, Meta Ads, consulting, and performance marketing solutions to Indian & international brands. Actively scout leads from platforms like LinkedIn, Upwork & Freelancer. What you need: Strong communication & people skills Understanding of digital marketing, websites, and performance marketing Basic tools knowledge (CRM, Excel, LinkedIn) Confidence in pitching to founders & decision-makers Bonus: Experience in international lead generation Why Join Roastify: Work with top-tier clients in D2C, real estate, SaaS, and coaching. Learn full-funnel marketing from a performance-first team. Transparent commission structure to reward performance. A culture that’s fast-paced, collaborative, and focused on GROWTH. Real ownership – your ideas and actions directly impact business. What Makes You a Perfect Fit You’re fearless and driven by challenges, with a proven track record in business development You possess an entrepreneurial spirit with a start-up mentality – you’re comfortable navigating ambiguity and thrive in a fast-paced environment. You love building relationships and have a knack for connecting with decision-makers across industries. You’re tech-savvy and can harness the power of digital tools to optimize performance. Above all, you’re passionate about education and believe in the power of learning to change lives. What’s In It for You Competitive Salary + Incentives: Your success is our success, and we reward it. Personalized Career Development: Tailored career progression plans, plus opportunities for leadership Show more Show less
Role Summary The Meta Ads Executive will run and optimize Meta campaigns while shaping creative strategies that convert. Success means driving 3x+ ROAS, keeping creative pipelines fresh, and ensuring smooth execution. This role is key to Roastify’s growth engine, working closely with the creative and CRO teams to scale D2C brands profitably. Responsibilities Minimum 1+ year of experience in running Meta Ads (❌ Freshers, please don’t apply). Strong understanding of creative strategy and consumer psychology. Proven ability to deliver profitable ROAS in eCommerce/D2C campaigns. Hands-on experience with A/B testing, scaling, and creative iteration. Analytical mindset with the ability to read data and make decisions. Good communication and collaboration skills to work with creative & CRO teams. Bonus: If you’ve read The Brand Story or Ogilvy on Advertising , you’ll fit right in. Qualifications Bachelor’s degree in Marketing, Business, or a related field (preferred, not mandatory). 1+ year of hands-on experience in Meta Ads campaign management. Solid knowledge of ad metrics, audience targeting, and funnel strategy. Familiarity with creative strategy, UGC, and performance-focused ad design. Strong analytical skills with the ability to interpret data into action. Proficiency in tools like Meta Ads Manager, Google Sheets/Excel, and reporting dashboards. What We Offer Remote-first culture – work from anywhere. Competitive salary: ₹3–4 LPA. Opportunity to work with fast-scaling D2C brands across apparel, skincare, wellness, jewelry, and home décor. Direct exposure to ad spends worth crores and high-performing creative strategies. A growth-driven, transparent culture where your ideas matter. Mentorship from experienced media buyers and creative strategists. Chance to be part of a young, ambitious team scaling brands to ₹40L–₹1Cr/month How to Apply If this role excites you and you meet the qualifications: Send your resume to hr@roastify.agency with the subject line: Application – Meta Ads Executive . Include a short note about your experience with Meta Ads and creative strategy. Bonus: Share one campaign or creative idea you’re proud of.