Performance Marketer (Meta Ads)

Role Summary

The Meta Ads Executive will run and optimize Meta campaigns while shaping creative strategies that convert. Success means driving 3x+ ROAS, keeping creative pipelines fresh, and ensuring smooth execution. This role is key to Roastify’s growth engine, working closely with the creative and CRO teams to scale D2C brands profitably.

Responsibilities

• Minimum

  1+ year of experience

  in running Meta Ads (❌ Freshers, please don’t apply).
• Strong understanding of creative strategy and consumer psychology.
• Proven ability to deliver profitable ROAS in eCommerce/D2C campaigns.
• Hands-on experience with A/B testing, scaling, and creative iteration.
• Analytical mindset with the ability to read data and make decisions.
• Good communication and collaboration skills to work with creative & CRO teams.

• Bonus:

  If you’ve read The Brand Story or Ogilvy on Advertising, you’ll fit right in.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (preferred, not mandatory).
• 1+ year of hands-on experience in Meta Ads campaign management.
• Solid knowledge of ad metrics, audience targeting, and funnel strategy.
• Familiarity with creative strategy, UGC, and performance-focused ad design.
• Strong analytical skills with the ability to interpret data into action.
• Proficiency in tools like Meta Ads Manager, Google Sheets/Excel, and reporting dashboards.

What We Offer

• Remote-first culture – work from anywhere.
• Competitive salary: ₹3–4 LPA.
• Opportunity to work with fast-scaling D2C brands across apparel, skincare, wellness, jewelry, and home décor.
• Direct exposure to ad spends worth crores and high-performing creative strategies.
• A growth-driven, transparent culture where your ideas matter.
• Mentorship from experienced media buyers and creative strategists.
• Chance to be part of a young, ambitious team scaling brands to ₹40L–₹1Cr/month

How to Apply

If this role excites you and you meet the qualifications:

1. Send your resume to

   hr@roastify.agency

   with the subject line: Application – Meta Ads Executive.
2. Include a short note about your experience with Meta Ads and creative strategy.
3. Bonus: Share one campaign or creative idea you’re proud of.