Performance Marketing Executive (Meta Ads)

We are seeking a results-driven Meta Ads Expert to develop, implement, and optimize our advertising campaigns across Meta platforms (Facebook, Instagram, etc.). The ideal candidate will have a deep understanding of ad targeting, performance tracking, and creative optimization. This role requires a strategic thinker with a passion for data-driven marketing, strong analytical skills, and the ability to deliver high-ROI campaigns. Responsibilities Campaign Strategy & Management: Plan, create, and manage high-performing Meta ad campaigns aligned with business goals. Audience Targeting: Utilize advanced targeting methods to reach and engage relevant audiences. Ad Optimization: Continuously analyze and optimize ad performance for cost efficiency and increased ROI. Creative Collaboration: Collaborate with content and design teams to produce high-converting ad creatives. Performance Analysis: Track, analyze, and report campaign performance, using insights to inform future strategies. A/B Testing: Conduct A/B testing on ad creatives, copy, and targeting to drive continuous improvement. Budget Management: Manage and allocate ad budgets to maximize return on investment. Market Research: Stay updated with Meta Ads platform changes, algorithm updates, and industry best practices. Should have handled 15-30 lakh budget handled in a month Required Skills & Qualifications Experience: 2-3 years of experience managing Meta ad campaigns for consumer brands, preferably in e-commerce or home decor. Technical Skills: Proficiency in Facebook Ads Manager, Meta Business Suite, and third-party tracking tools. Data-Driven Mindset: Strong analytical skills with the ability to interpret campaign data and generate actionable insights. Creative Thinking: Ability to conceptualize and guide the development of high-performing ad creatives. Communication: Excellent verbal and written communication skills to coordinate with cross-functional teams. Attention to Detail: Meticulous approach to campaign setup, tracking, and performance analysis. Skills : Creative Optimization, Analytical Skills, Performance Analysis, Market Research, Optimization, Budget Management, Meta ads, Campaigns, Facebook, A/B Testing, Audience Targeting, Facebook ads manager, Meta business suite Show more Show less