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Lytegen
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Performance Marketer

Performance Marketer

Lytegen

3 - 6 years

6 - 10 Lacs

sahibzada ajit singh nagar punjab india

Posted:13 hours ago| Platform:

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Skills Required

strategy testing targeting optimization ads test report analytics video design content compliance management excel communication zapier tracking

Work Mode

On-site

Job Type

Full Time

Job Description

We're looking for experienced Media Buyers who live and breathe Meta Ads.You'll manage campaigns end-to-end — strategy, creative testing, targeting, and optimization — focused on generating high-quality leads for the U.S. solar market.

Requirements

Key Responsibilities

Create, launch, and optimize Meta Ads campaigns (Facebook & Instagram)
Manage daily budgets, targeting, and ad rotation across multiple states and offers
Build and test audiences, lookalikes, and custom conversions
Track and report CPL, CTR, CPA, and ROAS using Meta Analytics and Google Sheets
Conduct A/B tests on ad copy, images, and video creatives
Collaborate with design and content teams for new ad concepts
Monitor ad accounts to prevent overspending or compliance issues
Document learnings and campaign performance for management reviews

Skills & Qualifications

3-6 years of experience running Meta Ads for lead generation (U.S. experience preferred)
Proficiency with Meta Ads Manager, audience building, and pixel tracking
Analytical mindset with strong command of Excel / Google Sheets
Excellent English communication skills
Comfortable working with high daily spend and aggressive optimization targets
Familiar with Zapier / tracking integrations for lead delivery

KPIs

Target CPL achieved weekly
Conversion rates and lead quality improvement
Number of successful ad variations tested monthly

Ideal Candidate

You're analytical, relentless, and creative — constantly testing, optimizing, and finding new ways to lower CPL while improving lead quality.

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Performance Marketer