Performance Marketer

About KollegeApply

Kollegeapply is transforming the way students connect with higher education opportunities. As a centralized discovery and admissions platform, we help students make informed decisions while enabling colleges to enhance visibility, engagement, and enrollment.

What you'll Do :

• Own & scale paid campaigns

   across 

  Meta, Google, and NewsBreak

   (search, display, video, app, shopping as relevant).

• Continuously optimise

   toward ROAS/CAC targets: audience, bids, budgets, creatives, placements, and landing pages.

• Analyse data → act fast:

   build dashboards, run cohort/geo/creative analyses, and double down on winners; cut waste.

• Leverage AI & automation:

   ChatGPT for copy/iterations, rules/alerts, scripts, and smart workflows to speed testing.

• Experiment rigorously:

   A/B tests on ads, creatives, LPs; maintain a structured experimentation backlog.

• Collaborate cross-functionally

   with Creative, Product, Sales, and Analytics to hit growth goals.

• Report weekly

   on pipeline/metrics, insights, and next actions.

What makes you a great fit

• Hands-on

   with 

  Meta Ads, Google Ads, and NewsBreak Ads

   (you’ve actually run and scaled campaigns).

• Analytical problem-solver

  —comfortable with Excel/Sheets, pivot tables, basic SQL or GA4/Looker Studio.

• AI-savvy:

   you use prompts, automations, and scripts to 10× output.

• Education:

   Bachelor’s degree (quant/marketing preferred). Alumni from 

  IIT/IIM/NIT/PEC/ISB or other top-tier universities

   are a plus—not a requirement.

• Bonus:

   Google/Meta certifications, GTM/GA4 expertise, creative testing chops, or marketplace/app UA experience.

Tools stack you’ll touch.

NewsBreak Ads

How we’ll measure success (KPIs)

• ROAS / CPA / CAC

   vs target

• CTR, CVR, AOV, LTV:CAC

  ,
• Experiment velocity & share of spend on proven winners
• Lead/revenue contribution and accuracy of forecasting

What we offer

• International exposure

   through global trips and market launches

• Performance-based rewards & recognition

   (big wins get celebrated)

• Structured training, mentorship & leadership

   pathways
• A 

  growth-driven, collaborative culture

   that values innovation and ownership
• Competitive compensation with upside (bonuses/ESOPs where applicable)