Performance Marketer

Designation: Performance Marketer
Job Type: Full time ( Work from Office)
Location: Zirakpur

Key Responsibilities

• Performance Campaign Management
• Plan, execute, and optimize paid ad campaigns across platforms (Google Ads, Facebook/Meta, YouTube, and others).
• Set up and manage campaigns focused on lead generation, conversions, and brand awareness.
• Analytics & Reporting
• Track, measure, and report campaign performance using GA4, Google Data Studio, and other analytics tools.
• Continuously test creatives, audiences, and placements to improve performance (A/B testing, funnel analysis).
• Budget & ROI Optimization
• Allocate and manage budgets efficiently to maximize ROI and cost-per-acquisition.
• Provide weekly and monthly performance insights with recommendations.
• Keyword & Audience Strategy
• Conduct keyword research and audience segmentation for targeted advertising.
• Use tools like SEMrush, Google Keyword Planner, and Ahrefs for campaign optimization.
• Collaboration
• Work closely with the content, SEO, design, and sales teams to align messaging and ensure funnel consistency.
• Assist with remarketing strategies, landing page improvements, and campaign creatives.

✅ Requirements

• Experience: 2–4 years in performance marketing with proven campaign results.
• Platforms: Proficiency in Google Ads, Meta Ads, and other paid media platforms.
• Tools: Experience with GA4, Google Tag Manager, SEMrush/Ahrefs, Google Data Studio.
• Skills: Data-driven mindset, attention to detail, ability to analyze and improve ROAS.
• Education: Bachelor's degree in Marketing/Advertising/Business or related field. Google/META certifications preferred.
• Bonus: Experience in wellness, Ayurveda, or healthcare sector.

Job Types: Full-time, Permanent

Pay: ₹14,075.85 - ₹30,535.06 per month

Benefits:

• Health insurance
• Provident Fund

Education:

• Bachelor's (Required)

Experience:

• Performance marketing: 2 years (Required)

Work Location: In person