Performance Marketer

Job Overview

We are looking for a Performance Marketer who can plan, execute, and optimize paid marketing campaigns across digital platforms. The ideal candidate should have hands-on experience with Google Ads, Meta Ads, and other paid media channels, along with a strong focus on ROI, lead generation, and data-driven decision-making.

Key Responsibilities

• Plan and manage performance marketing campaigns across Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and other channels.
• Optimize campaigns for maximum ROI, conversions, and lead generation.
• Conduct A/B testing on creatives, ad copies, and landing pages.
• Track, measure, and report campaign performance using tools like Google Analytics, Meta Business Suite, and other analytics platforms.
• Collaborate with the design and content team to create high-performing ad creatives.
• Research industry trends, competitor campaigns, and audience insights.
• Manage ad budgets efficiently and allocate spends for best performance.
• Suggest and implement growth strategies to scale campaigns.

Requirements

• Proven experience as a Performance Marketer / Digital Marketing Specialist.
• Hands-on expertise in Google Ads, Meta Ads, LinkedIn Ads (knowledge of SEO/ASO is a plus).
• Strong analytical skills with the ability to interpret campaign data and make decisions.
• Proficiency in tools like Google Analytics, Tag Manager, Data Studio, or similar platforms.
• Ability to create strategies for lead generation, retargeting, and conversion optimization.
• Excellent communication and problem-solving skills.
• Strong attention to detail and ROI-driven mindset.

Education & Experience

• Bachelor’s degree in Marketing, Business, or related field.
• 0 –3 years of experience in performance marketing .
• Certifications in Google Ads / Meta Ads (preferred but not mandatory).

Job Types: Full-time, Permanent

Work Location: In person