Performance Marketer / Digital Marketer

Job Title: Performance Marketer / Digital Marketer

Location: Ahemdabad

Experience: 5–8 years

Department: Marketing

Reports To: Marketing Manager

Role Overview: We are seeking a Performance Marketer / Digital Marketer who thrives on numbers, growth hacks, and performance-driven campaigns. You will play a pivotal role in scaling our inbound pipeline through digital channels and driving qualified leads for our enterprise-grade IT Ops and observability solutions.

Key Responsibilities:

• Strategize, execute, and optimize paid marketing campaigns across Google, LinkedIn, and other B2B platforms.

• Own and manage digital campaign KPIs such as CPL, CAC, ROAS, CTR, CPC and lead quality.

• Collaborate with product marketing and content teams to create ad copies, landing pages, and lead magnets.

• Run account-based marketing (ABM) campaigns to target high-value IT decision-makers.

• Leverage Google Analytics, GTM, and CRM platforms to track user journeys and measure campaign effectiveness.

• Analyze funnel metrics, generate insights, and build data-backed growth experiments.

• Stay up to date with trends in B2B tech marketing and suggest new performance channels or tools. • Manage marketing automation and lead nurture journeys to boost conversion.

Requirements:

• 5–8 years of experience in performance or digital marketing, preferably in B2B tech/SaaS or IT infrastructure domain.

• Deep hands-on experience with Google Ads, LinkedIn Ads, Google Analytics, Tag Manager, ZOHO (or similar).

• Familiarity with IT monitoring, AIOps, observability, or enterprise tech audiences is a strong plus.

• Strong analytical mindset and ability to translate campaign data into insights and actions.

• Experience in landing page testing (A/B), retargeting strategies, and email marketing funnels.

• Excellent communication and project management skills.