Pardot Automation Specialist

Marketing Automation Specialist

Mumbai, India

ABOUT UNITILE:

For three decades Unitile continues to shine as a beacon of innovation and trust in the building materials industry. As India’s No.1 Raised Access Floor Brand and a proud recipient of Asia's Prestigious Rising Brand (2021) by BARC, we have consistently set industry benchmarks.

Our commitment to innovation and quality has earned us a place among India’s Top 25 Best Workplaces™ in Manufacturing 2025 and the esteemed Great Place to Work® Certification. These accolades reflect our dedication to fostering a positive, collaborative work culture where employees feel valued, empowered, and motivated to excel.

Specializing in modular indoor and outdoor raised flooring systems, structural ceilings, partitions, and acoustics, we enhance spaces with intelligent designs that seamlessly blend form and function. With a proven track record of over 15,000+ clients and over 100 million sq. ft. of successful workplace transformations worldwide, our dynamic team continues to drive innovation and deliver value.

As we look ahead, we remain committed to shaping smarter, more sustainable spaces, ensuring that our legacy of excellence continues to thrive for years to come.

JOB SUMMARY: We are seeking a Marketing Automation Specialist to join our Marketing team. The ideal candidate Own and execute all marketing automation programs in Salesforce Pardot (Marketing Cloud Account Engagement), ensuring seamless lead capture, nurturing, scoring, and reporting before handoff to Salesforce CRM.

KEY RESPONSIBILITIES:

• Build and manage Pardot campaigns: drip programs, lead nurturing, re-engagement flows.

• Create and maintain forms, landing pages, and email templates in Pardot.

• Ensure all website forms, event leads, and digital campaigns sync into Salesforce with correct source, campaign, and brand tagging.

• Set up lead scoring and grading models to auto-classify MQLs.

• Segment audiences for personalized communication across brands and geographies.

• Design and manage customer journeys in Pardot Engagement Studio (for architects, PMCs, contractors, dealers).

• Run A/B testing on emails, landing pages, and nurture campaigns; optimize based on conversion data.

• Track campaign KPIs (open rates, CTR, MQL to SQL conversion) and present monthly reports.

REQUIRED SKILLS, QUALIFICATION AND EXPERIENCE:

Skills:

• Strong understanding of lead scoring, grading, and automation workflows.

• Proven experience with Engagement Studio journeys.

• Familiarity with A/B testing frameworks.

• Knowledge of Salesforce campaigns, connectors, and reporting.

• Bonus: UTM tagging and Google Analytics knowledge. .

Qualification and Experience:

• Any graduate with 3–5 years hands-on experience with Pardot Salary would be in line with the experience.

IT’S MUCH MORE THAN WORK HERE AT UNITILE!