Paid Media Strategist

As a Global Media Strategist, you will be responsible for managing paid media strategy and delivery for Salesforce's Paid Media Campaigns in the India market. Your primary focus will be driving engagement and pipeline growth through high-impact, measurable marketing investments that generate quality pipeline and revenue for Salesforce in India. You will work closely with the APAC Global Media Strategy team to support a scalable global paid media model, serving as a regional hub of media expertise, thought leadership, and innovation. Your role will involve collaborating with various teams including media agencies, ad partners, field marketing, product marketing, global integrated marketing, AdTech, campaign operations, and media intelligence teams to develop effective and efficient paid media programs. Key responsibilities include digital media planning and buying, developing strategic paid media briefs for the media agency, briefing the media agency on media plans, overseeing media channel plans, defining audience targeting and messaging strategy, budget allocation and forecasting, monitoring media delivery and performance tracking, providing insights and performance data through reporting, staying updated on media trends for innovation, and collaborating with key external stakeholders across different teams. To be successful in this role, you should have at least 8 years of professional experience in performance marketing or digital marketing, preferably in the B2B industry. You should be experienced in managing budgets of various sizes, have strong media planning skills, fluency across different digital channels, and the ability to think strategically to drive demand generation. Additionally, you should be adaptable to change, possess strong analytical and problem-solving skills, have a proven track record of building relationships with stakeholders, and be proficient in tools such as Salesforce, Google Analytics, Tableau, Excel, and Google Sheets. Overall, you will play a crucial role in driving the success of Salesforce's paid media campaigns in the India market by leveraging your expertise in media strategy and performance marketing.,