Paid Media Strategist

About The Job

Develop and execute game-changing media strategies that tie back to our clients goals. As a Paid Media Strategist, you will brainstorm and put forth paid digital media strategies for all new clients that we pitch to at Social Beat, ranging from startups in the fintech, edtech, D2C space, and many enterprise clients. You will work extensively on new pitches for Social Beats Portfolio. For this purpose you will work collaboratively with our Business Development team.You will be equally strategic, creative, and analytical. Switching seamlessly from a new client presentation, to writing an insightful analysis of campaign performance is no big deal for you. Measurement metrics like Sales, Cost Per Sale, CTRs, Assisted Conversions, Google Analytics, CPMs, Facebook Business Manager, DSPs, CPAs and dashboards alike are a few examples of words you use on a regular basis.

Key Technical Requirements

You have an extensive track record of running and growing high performance, strategic paid media campaigns on Google Search/ Shopping/ Discovery, YouTube, Meta.You are an engaging, confident communicator, with experience presenting advanced strategies to senior stakeholdersYour presentation skills top notch, and you are able to community key points, while navigating a pitch in the right directionYou are keen on diving deeper into researching the clients business, understanding the market they operate in, understanding their competitive landscapeYou have an appreciation for the craft of PPC, with an advanced understanding of Google Ads and Meta AdsYou enjoy working with others as a part of a team, and will have managed, mentored, or supported junior team members during your career

• Note: Execution of the media strategies is not in your KRA and will be handled by a different team.
  

Key Behaviourial Requirements

Great communication with strong interpersonal skillsA knack for observing people, cultures, brands & marketsGood research skills, curious and interested in learning new topicsEager to grow and learn new skillsA go-getter, self-starter, team player, with a positive attitudePlanned, organised, with attention to detail

Qualifications

3-5 years of experience in paid media, and digital media platforms. You could have worked at an agency or at a brand, and are super keen to help grow brands with a strategic approach to paid mediaWorking knowledge of different digital platforms, formats, ad formats etcA bachelors degree is a must. An MBA is preferred but not required