Paid Media Strategist

As a candidate for this role, you will be responsible for managing various social media platforms and Google Ads campaigns. Your key responsibilities will include: - Creating and managing monthly content calendars. - Planning and publishing engaging posts across platforms. - Collaborating with design/content teams for creatives. - Running paid promotions and boosting posts to increase reach and engagement. - Monitoring performance metrics and preparing reports. - Handling community engagement and DMs. - Tracking trends and applying them to content. - Coordinating influencer collaborations and campaigns. - Monitoring competitors and suggesting improvements. - Driving platform growth through new features and formats. Additionally, you will be tasked with: - Planning and executing Google Ads campaigns across Search, Display, Video, Performance Max (PMax), and Demand Gen. - Conducting keyword research, ad copy creation, and audience targeting. - Optimizing campaigns for brand awareness, reach, and performance goals. - Monitoring campaign performance and adjusting bids, creatives, and budgets as needed. - Generating and presenting campaign performance reports. - Staying updated with platform changes and best practices to drive results.,