Paid Media Manager (Google and Meta PPC)

Drive Paid Media Growth for One of the UK’s Fastest-Growing FMCG Portfolios

Keplin Group Limited

UK and European Amazon marketplaces

• Develop full-funnel paid media strategies across Google Ads (Search, Display, YouTube), Bing Ads, and Meta (Facebook/Instagram)
• Conduct in-depth keyword research, competitor analysis, audience segmentation, and forecasting
• Plan campaigns in sync with promotions, launches, and seasonal cycles

• Set up, manage, and optimize PPC campaigns with a focus on ROAS, CPA, CTR
• Perform ongoing A/B testing of creatives, headlines, targeting, and bidding strategies
• Leverage remarketing, lookalike audiences, custom segments, and dynamic product ads
  

• Implement tracking using Google Tag Manager, GA4, and platform-specific pixels
• Analyze campaign performance daily, weekly, and monthly to identify insights
• Report on key metrics: ROAS, CAC, CTR, CPC, CPM, impressions, conversions
  

• Work with designers and content teams to develop high-performing ad assets
• Coordinate closely with SEO, email, and product teams for unified marketing messaging
• Present performance updates and recommendations clearly to leadership
  

• Hands-on experience with Google Ads, Microsoft/Bing Ads, and Meta Ads Manager
• Proficiency in Google Tag Manager, GA4, Google Merchant Center, Facebook Pixel
• Familiarity with Performance Max campaigns, shopping feeds, and catalog ads
• Advanced skills in Excel/Google Sheets and reporting tools like Looker Studio
  

• 4+ years of paid media experience managing budgets over $10K/month
• Strong campaign experience in UK, European, and/or US markets
• Proven success in improving ROAS and reducing CAC
• Background in eCommerce, DTC, or lead generation
• Experience in agency or multi-account environments is a plus
  

• Highly analytical, data-savvy mindset with deep understanding of attribution
• Self-starter with the ability to manage multiple campaigns independently
• Strong communicator who thrives in fast-paced, performance-driven environments
  

If you're passionate about paid media and want to work with a growing portfolio of brands making an international impact, we’d love to meet you.

Apply now