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Paid Media - Manager

Paid Media - Manager

Aptita

6 years

9 Lacs

mumbai metropolitan region

Posted:1 day ago| Platform:

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Skills Required

marketing saas data ads networks drive strategy segmentation targeting optimization tracking content analytics messaging report metrics testing automation management hubspot reporting communication presentation technology crm salesforce certification

Work Mode

On-site

Job Type

Full Time

Job Description

Job Title:

Paid Media Specialist / Paid Media Manager (B2B Marketing)

Location:

Mumbai - Hybrid

Experience:

3–6 years

Industry:

B2B / Digital Marketing / Advertising / SaaS

About The Role

We are looking for a data-driven and strategic

Paid Media Specialist

with strong

B2B marketing experience

to plan, execute, and optimize performance marketing campaigns across digital platforms. The ideal candidate should have hands-on expertise in paid search, paid social, and display campaigns targeted at driving leads and conversions for B2B clients or enterprise audiences.

Key Responsibilities

Develop, execute, and optimize multi-channel paid media campaigns across platforms such as Google Ads, LinkedIn Ads, Meta Ads, and Display Networks.
Drive high-quality B2B lead generation and optimize campaigns for MQLs and SQLs.
Build and manage end-to-end paid media strategy — from audience segmentation, targeting, ad creation, and landing page optimization to conversion tracking.
Collaborate closely with content, creative, and analytics teams to ensure campaign messaging aligns with audience needs and business goals.
Track and report on campaign performance metrics (CTR, CPL, CPA, ROI, etc.) and derive actionable insights for optimization.
Manage budgets efficiently and ensure maximum ROI across platforms.
Conduct A/B testing on creatives, ad copies, and landing pages.
Stay current with the latest trends and best practices in digital advertising, automation, and B2B performance marketing.

Required Skills & Qualifications

Bachelor’s degree in Marketing, Business, or a related field.
3–6 years of experience in paid media management, preferably with B2B marketing exposure.
Proven experience managing campaigns on LinkedIn Ads, Google Ads, and Meta Ads.
Strong understanding of B2B buyer journeys, funnel stages, and lead nurturing.
Hands-on experience with Google Analytics, Tag Manager, HubSpot, or other marketing automation tools.
Excellent analytical, problem-solving, and reporting skills.
Strong communication and presentation abilities.

Preferred Skills

Experience working in SaaS, technology, or enterprise-level B2B campaigns.
Familiarity with CRM tools (HubSpot, Salesforce, etc.).
Certification in Google Ads and LinkedIn Marketing.

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