Paid Media Executive

Company Description

Vrinsoft Technology Pvt. Ltd. is a leading mobile app development company in India with over 15 years of commitment to client success. Recognized for expertise in AI/ML, Digital Transformation, Flutter, and React, our top-rated company is featured on Clutch 2025. With a team of 200+ professionals, we deliver reliable solutions to global clients, including those in the USA, UK, Canada, Australia, Germany, and UAE. Our team has developed over 2,000 apps for various industries, ensuring a smooth and effective app development experience. We are highly ranked on platforms like GoodFirms, Upwork, and AppFutura.

Role Description

This is a full-time on-site role for a Paid Media Executive located in Ahmedabad. The Paid Media Executive will be responsible for media planning, executing social media marketing campaigns, optimizing social media content (SMO), and effective communication. Day-to-day tasks include strategizing and implementing paid media campaigns, monitoring performance, analyzing metrics, and adjusting strategies to meet business objectives.

Experience : 3+ Years,

Proven experience of working with IT Service,

Roles and Responsibilities

-At least 2+ Year experience in pure Google Ads without break. Working as individual player as well as training team in PPC department.

-Launch & scale marketing campaigns (high intent search campaigns, account-based marketing, prospecting, funnel/nurture optimization, conversion rate optimization)

-Generate weekly/monthly performance reports (CTR, CPC, CPL, ROAS, impression share).

- Use insights to recommend actions or strategy shifts.

-Research and identify high-intent keywords and audience segments. Align campaigns with sales goals, product updates, or seasonal trends.

-Constant Monitoring and Improvement in KPIs. Trying New Ad sets as per market trends.

-Build landing pages or collaborate with design/dev team for CRO (conversion rate optimization). Use tools like SEMrush, SpyFu, or Auction Insights to study competition.

-Focus on reducing CPA (cost per acquisition) while scaling the volume of qualified leads.Ability to work independently, prioritize tasks, and hit lead/gen goals. Good copywriting and understanding of IT customer psychology.

Required skills and experience

-2 years experience with lead/demand generation at a digital marketing agency, in tech, or B2B.

-PPC Experience - Paid Search / SEM (Google Ads(Must have 2+ year exp) , Microsoft Ads), Paid Social (Facebook Ads, LinkedIn Ads, Twitter Ads), Display Ads / Remarketing, etc. MCC account handle must be addon. Generated Conversion rate more than 9%.

-Ability to blend quantitative data with qualitative data to optimize campaign performance

-A/B testing methodologies (ad copy, display ads, social ads, landing pages, etc)

-Collaborate, share, and receive feedback from multiple teams (design, sales, product, etc) to ensure campaign alignment

-Detail-oriented, results-driven & proactive - continuously providing ideas, feedback and results to further growth marketing efforts.

Qualifications

• Proficient in Media Planning and Social Media Marketing
• Strong Communication and Writing skills
• Experience in Social Media Optimization (SMO)
• Ability to analyze data and metrics to adjust marketing strategies
• Excellent project management and organizational skills
• Relevant experience and a bachelor's degree in Marketing, Communications, or a related field
• Familiarity with digital marketing tools and platforms is a plus
• Ability to work collaboratively as part of a team