Paid Media Executive

Company Description

Vrinsoft Technology Pvt Ltd, established as the No.1 Mobile App Development Company in India, has been committed to client success for over 15 years. Recognized for our expertise in AI/ML, Digital Transformation, Flutter, React, and Custom Apps, we serve clients globally, including the USA, UK, Canada, Australia, Germany, and UAE. Our team of 200+ professionals delivers reliable solutions to businesses of all sizes, from start-ups to Fortune 500 companies. With 2,000+ apps delivered across diverse industries, we ensure a smooth and effective app development experience.

Role Description

This is a full-time on-site role for a Paid Media Executive located in Ahmedabad. The Paid Media Executive will be responsible for planning and executing paid media campaigns across various platforms. Day-to-day tasks include media planning, optimizing social media marketing efforts, and ensuring effective communication and writing for all campaigns. The role also involves social media optimization (SMO) to enhance the company's online presence.

Experience : 3+ Years,

Proven experience of working with IT Service,

Roles and Responsibilities

-At least 2+ Year experience in pure Google Ads without break. Working as individual player as well as training team in PPC department. 

-Launch & scale marketing campaigns (high intent search campaigns, account-based marketing, prospecting, funnel/nurture optimization, conversion rate optimization)

-Generate weekly/monthly performance reports (CTR, CPC, CPL, ROAS, impression share).

- Use insights to recommend actions or strategy shifts.

-Research and identify high-intent keywords and audience segments. Align campaigns with sales goals, product updates, or seasonal trends.

-Constant Monitoring and Improvement in KPIs. Trying New Ad sets as per market trends.

-Build landing pages or collaborate with design/dev team for CRO (conversion rate optimization). Use tools like SEMrush, SpyFu, or Auction Insights to study competition.

-Focus on reducing CPA (cost per acquisition) while scaling the volume of qualified leads.Ability to work independently, prioritize tasks, and hit lead/gen goals. Good copywriting and understanding of IT customer psychology.

Required skills and experience

-2 years experience with lead/demand generation at a digital marketing agency, in tech, or B2B.

-PPC Experience - Paid Search / SEM (Google Ads(Must have 2+ year exp) , Microsoft Ads), Paid Social (Facebook Ads, LinkedIn Ads, Twitter Ads), Display Ads / Remarketing, etc. MCC account handle must be addon. Generated Conversion rate more than 9%.

-Ability to blend quantitative data with qualitative data to optimize campaign performance

-A/B testing methodologies (ad copy, display ads, social ads, landing pages, etc)

-Collaborate, share, and receive feedback from multiple teams (design, sales, product, etc) to ensure campaign alignment

-Detail-oriented, results-driven & proactive - continuously providing ideas, feedback and results to further growth marketing efforts.

Qualifications

• Skills in Media Planning and Social Media Marketing
• Proficiency in Communication and Writing
• Experience with Social Media Optimization (SMO)
• Strong analytical skills to assess campaign performance
• Ability to work collaboratively in a team environment
• Bachelor's degree in Marketing, Communications, or related field
• Experience in the tech or app development industry is a plus