Paid Ads Specialist

Company Description

InstaServ is a global leader in performance marketing, trusted by over 1,500 brands worldwide. With 12 years of research and expertise, we have perfected our CTTS strategy, delivering success across paid ads on platforms like Google, Facebook, Instagram, Snapchat, Twitter, LinkedIn, and Amazon Ads, and organic channels such as SEO and Content. We excel in crafting high-converting campaigns, developing creative strategies, optimizing websites and landing pages, implementing analytics and tracking, and driving conversion rate optimization. Our goal is to deliver unmatched results and position your brand as an industry icon.

Responsibilities:

• Plan, create, and manage paid media campaigns across

  Google Ads, Meta Ads, and other digital platforms

  .
• Conduct

  keyword research, audience targeting, and ad copywriting

  to maximize campaign performance.
• Set up and optimize

  shopping ads, catalog ads, and lead generation campaigns

  to achieve business objectives.
• Monitor campaign performance, analyze metrics, and provide actionable insights to improve results.
• Execute

  A/B testing

  and implement strategies to enhance

  CTR, conversion rates, and ROAS

  .
• Stay updated with

  industry trends, platform updates, and best practices

  to ensure effective campaign management.
• Collaborate with the

  digital marketing and creative teams

  to align paid media strategies with overall marketing goals.

Requirements:

• Proven experience as a

  Paid Media Specialist, PPC Specialist, or similar role

  , with expertise in Google Ads and Meta Ads.
• Strong understanding of

  paid media strategies

  , including keyword research, audience targeting, bidding, and campaign optimization.
• Experience managing

  shopping ads, catalog ads, and lead generation campaigns

  .
• Proficiency in

  Google Ads, Facebook Ads, Google Analytics, and Facebook Business Manager

  .
• Excellent analytical skills, with the ability to

  interpret data, identify trends, and make data-driven decisions

  .
• Strong communication and collaboration skills to work effectively within a team environment.