Paid Ads Specialist

Job Description

Job Title: Paid Ads Specialist (Facebook & Meta Ads)

Location: Coimbatore

About Us:
Ezio is looking for a results-driven paid ads specialist to manage and optimize our paid campaigns, especially on Facebook and Meta platforms, to drive conversions and maximize ROI.

Key Responsibilities:

• Plan, create, and manage paid campaigns across Facebook, Meta Ads Manager, Instagram, and other social media platforms.
• Develop ad strategies targeting specific audiences based on interests, behaviors, and demographics.
• Monitor campaign performance metrics, including CTR, CPC, ROAS, and conversion rates, and implement improvements.
• Conduct A/B testing for ad creatives, copy, and targeting to optimize campaigns.
• Collaborate with the creative team to design compelling ad visuals and copy that align with brand guidelines.
• Stay updated on the latest trends, tools, and best practices in Facebook/Meta advertising.
• Manage budgets effectively to maximize ROI while achieving business goals.
• Provide detailed performance reports and actionable insights to management.

Qualifications & Skills:

• Proven experience managing Facebook and Meta Ads campaigns with measurable results.
• Strong understanding of digital marketing funnels, audience segmentation, and retargeting strategies.
• Hands-on experience with Meta Ads Manager, Facebook Pixel, and analytics tools.
• Knowledge of other paid advertising platforms (Google Ads, LinkedIn Ads) is a plus.
• Excellent analytical skills with the ability to interpret data and make strategic decisions.
• Strong communication and collaboration skills.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

• Provident Fund

Application Question(s):

• How many years of experience do you have managing Facebook/Meta Ads campaigns?
• Which types of campaigns have you managed on Facebook/Meta Ads?
• Which key metrics do you focus on when optimizing campaigns?

CTR (Click-through rate)

CPC (Cost per click)

CPM (Cost per 1,000 impressions)

ROAS (Return on ad spend)

Conversion rate

Other: [Text Field]

Work Location: In person