Paid Ads Specialist

Role Overview
As our Expert Paid Ads Specialist, you ll own strategy, execution, and performance of paid advertising across LinkedIn, Google Ads, Facebook/Instagram (Meta), and Video platforms (YouTube/Programmatic). You ll work closely with Marketing, Sales, and Product teams to generate high-quality leads, optimize ROI, and scale campaigns globally.

This is not an entry-level or generalist position we are looking for someone with a proven track record in the B2B technology space, ideally enterprise-focused, who can hit the ground running immediately.

Key Responsibilities

• Develop and execute full-funnel paid ad strategies across LinkedIn, Google Search/Display, Meta (Facebook/Instagram), and YouTube.
• Translate marketing goals into data-backed media plans and actionable KPIs.
• Audience Targeting & Segmentation:
• Design and test advanced audience targeting for C-level and senior tech decision-makers (CIOs, CTOs, Heads of Data, etc.)
• Execute precise segmentation by industry, job role, company size, and behavior.

Campaign Management:

• Create, launch, monitor, and continuously optimize campaigns to maximize conversions and lower CPA.
• Manage and A/B test ad copy, creatives, CTAs, and landing pages in collaboration with content and design teams.

Analytics & Reporting:

• Build weekly/monthly performance dashboards and generate actionable insights.
• Track ROI across channels using Google Analytics, UTM parameters, CRM integrations, and attribution models.

Budget Management:

• Manage and allocate monthly paid media budgets effectively.
• Optimize ad spend to ensure maximum ROI and lead quality.

Stay Ahead:

• Keep pace with platform updates, industry trends, and emerging advertising technologies.
• Test new channels and formats when relevant.

Required Qualifications
5+ years of hands-on experience running successful B2B paid ad campaigns (with proven ROI) on:

• LinkedIn Ads
• Google Search & Display
• Meta (Facebook/Instagram)
• YouTube & Video Platforms
• Demonstrated success in driving lead gen for B2B technology products (preferably SaaS, Analytics, or Enterprise Software).
• Exceptional analytical skills with strong knowledge of attribution, lead funnels, and marketing automation.
• Expert-level proficiency with tools such as:
• Google Ads, LinkedIn Campaign Manager, Meta Ads Manager
• Google Analytics (GA4), Google Tag Manager, HubSpot/Salesforce or similar CRMs
• Video ad platforms and programmatic DSPs
• Strong copywriting and ad messaging capabilities.
• Excellent English communication skills, both written and verbal you ll be targeting native English-speaking markets.

Nice-to-Have:

• Experience with account-based marketing (ABM) strategies.
• Familiarity with retargeting, custom audiences, and lookalike strategies in B2B contexts.
• Knowledge of enterprise buyer journeys and long sales cycles