OTA Executive Internship in Navi Mumbai

Selected Intern's Day-to-day Responsibilities Include

• Property listing management :
• Initial setup: Assisting with creating property listings across various OTAs, ensuring all necessary information (property name, location, description, photos, amenities, policies, etc.) is accurate and compelling.
• Content optimization: Reviewing and optimizing property content to enhance visibility on OTAs. This includes ensuring that descriptions are clear, high-quality images are uploaded, and the listings are consistent across platforms.
• Pricing & availability management:
• Assisting with updating pricing and availability on all platforms, ensuring synchronization across OTAs to avoid overbooking or discrepancies.
• Rate parity: Ensuring the rates listed on OTAs are consistent with the property’s website or other distribution channels to avoid conflicts.
• Channel management:
• Managing OTAs dashboard: Assisting with managing the property’s performance and rates through a Channel Manager or directly on each OTA platform.
• Rate & availability synchronization: Ensuring that rates, availability, and promotions are updated across all OTAs in real time, avoiding any discrepancies between the platforms.
• Analyzing performance metrics: Tracking key performance indicators (KPIs) such as booking conversion rates, occupancy rates, and revenue per available room (RevPAR) to identify trends and opportunities for improvement.
• Managing day-to-day queries from OTAs:
• Query resolution: Responding to day-to-day queries from OTAs regarding bookings, cancellations, special requests, or updates on property details.
• Booking support: Handling any issues with bookings, such as resolving discrepancies or facilitating modifications to ensure smooth guest experiences.
• Collaboration with account managers: Communicating with OTA account managers to troubleshoot issues, address concerns, and improve listing visibility.
• Review monitoring and response:
• Review monitoring: Regularly checking and analyzing guest reviews on OTAs, looking for feedback about the property, and identifying any recurring issues or praise.
• Response management: Crafting professional and courteous responses to guest reviews, both positive and negative, to enhance the property’s reputation and guest experience.
• Feedback incorporation: Working with the property team to incorporate guest feedback, addressing complaints, and improving services based on customer input.
• Reporting & data analysis:
• Daily/Weekly reporting: Assisting in preparing performance reports, detailing bookings, cancellations, guest reviews, and OTA commission costs.
• Market analysis: Analyzing the competitive landscape by comparing the property’s performance with similar properties listed on OTAs, identifying gaps, and recommending strategies for improvement.
• Identifying opportunities: Highlighting promotions or marketing campaigns from OTAs that can benefit the property, such as special deals, discounts, or seasonal offers.
• Training and development:
• Learning OTA platforms: Gaining hands-on experience in how each OTA platform works, and understanding their policies, interfaces, and booking systems.
• Vendor relationship management: Developing relationships with OTA representatives to understand their needs and how to maximize the visibility and performance of properties listed.
• Communication and coordination:
• Cross-departmental Communication: Coordinating with other teams (marketing, front desk, reservations, etc.) to ensure accurate information is shared across all departments and with OTAs.
• Guest communication: Assisting with pre-arrival communication and special guest requests that may come through OTAs.