Online Growth Manager Performance Marketing & CRM

Job Description

Summary: You will be part of the core Retail team at the Museum of Art & Photography (MAP), bringing consumers closer to Art through unique products across multiple categories, all inspired from the collection at MAP. In this role, you will take complete ownership over top-line revenue in the Online channel, which you will drive through both acquisitions and repeat. You will operate the levers of digital and performance marketing, CRM, Storefront, website experience and visual merchandising on D2C as well as Marketplaces. Your creativity, analytical skills, strategic thinking, and ability to execute strategies and experiment effectively will set you up for success in this role. Key Responsibilities ● Customer Acquisition: : ○ Develop and implement data-driven strategies to drive customer acquisition across multiple channels (e.g., social media, search, email, partnerships). ○ Manage paid advertising campaigns on platforms like Google, Facebook, and Instagram to drive traffic and conversions & Optimize campaigns to meet customer acquisition cost (CAC) and lifetime value (LTV) targets. ○ Continuously test, analyse, and optimise ad creatives, copy, and targeting for maximum ROI. ● Retention and CRM: ○ Build and execute strategies to improve customer retention and repeat purchase rates using tools like email marketing, SMS, and loyalty programs. ○ Leverage CRM tools to segment and personalise communication with customers. ● Sales Planning & Analytics: ○ Create and own the monthly sales plan, with deep insights into the levers that drive revenue, working cross-functionally to execute that plan and track growth performance. ○ Monitor and analyse key performance metrics, including website traffic, conversion rates, CAC, LTV, and ROI. ○ Plan and manage the growth marketing budget, ensuring efficient allocation to achieve business objectives. ● Website & Store Optimisation: ○ Manage the home page and category pages on the website to run campaigns and boost sales. Use free shipping, and campaign levers to drive conversions. ○ Work with the design and development teams to enhance the user experience (UX) and improve website conversion rates through A/B testing and user feedback. ○ Implement SEO best practices to boost organic traffic. ● Social Media, Brand Collaboration and Partnerships: ○ Manage social media pages along with the content team. ○ Identify and collaborate with relevant influencers, affiliate partners, and other D2C brands to expand the brand’s reach. ○ Negotiate and manage partnerships to drive incremental growth. ○ Research and identify opportunities for entering new markets, channels, or product categories. ● Marketplaces Growth & Scale: ○ Identify and onboard onto relevant marketplaces. ○ Manage inventory, experience and sales on each channel - optimising for channel level nuances. ○ Plan and execute growth strategies - Run campaigns using marketing and pricing as levers among others. Qualifications: We’re looking for people who on paper, have: ● A Bachelor’s degree. ● 5+ years of experience in a related field. But more importantly, on culture: ● Who have a high bar on the quality of their work. ● Who think consumer-first on everything. ● Who can make a logical argument, are structured and use data effective. ● Who are self-starters, ambitious and driven, who will do what it takes to get the task done. ● Who bring energy, enthusiasm, respect and empathy to the workplace. About the Museum of Art & Photography (MAP) The Museum of Art & Photography (MAP) is one of India’s first major museums of South Asian visual culture. The museum is housed in a state-of-the-art, 44,000 square foot building, on a landmark site at the heart of Bengaluru’s museum district. MAP's five-story building on Kasturba Road includes multiple galleries where the collection is displayed, an auditorium, an art and research library, an education centre, a specialised research and conservation facility, as well as a café. MAP’s mission is to take art and culture to the heart of the community, making it accessible to diverse audiences, and to create a museum-going culture that encourages people to experience art and heritage in new ways. The museum is a space for ideas and conversations that are initiated through its collection, enabling the museum to engage with audiences in multiple ways. MAP seeks to inspire people to interact with art in ways that encourage humanity, empathy and a deeper understanding of the world we live in. With a focus on accessibility for people with disabilities, and technological tools to make the museum relevant and exciting, MAP ensures a holistic experience for visitors of all ages. Having launched online in December 2020, at the height of the pandemic, as India’s only digital-first museum, MAP has been bringing its collection to life through multiple pathways, from online exhibitions to a range of articles and essays, collaborations with museums around the world, engaging talks by leading industry figures, and educational resources for kids and adults. Equality & Diversity MAP is an equal opportunities employer. We oppose all forms of discrimination and believe that all people, regardless of their identity or membership of any group deserve to be treated equally, consistently and fairly. We welcome creativity, excellence and different perspectives that individuals of all backgrounds and abilities bring to our work.