394 Offline Marketing Jobs - Page 7

Role & responsibilities Role Overview: We are seeking a dynamic and proactive Offline Marketing Lead to spearhead all on-ground marketing efforts aimed at increasing brand visibility and driving student admissions. This role is responsible for the end-to-end planning, execution, and performance tracking of offline initiatives such as open houses, orientations, RWA activations, interschool competitions, and community events. The ideal candidate will bring a blend of strategic thinking, operational excellence, and relationship-building skills. Key Responsibilities: Offline Marketing Strategy & Planning Event Management Execution Vendor & Partner Management Cross-Functional Collaboration Performance Monitoring & Reporting Budget Management Qualifications & Experience: Bachelors degree in Marketing, Event Management, Communications, or a related field. MBA preferred. 47 years of experience in offline marketing, preferably in education, events, or community engagement. Proven track record of developing and executing offline campaigns that drive measurable outcomes. Excellent organizational, negotiation, and project management skills. Strong communication and interpersonal skills. Proficiency in Excel, PowerPoint, and planning tools. Preferred Attributes: Strong local network and knowledge of RWA and school ecosystems. Passion for education, community engagement, and brand storytelling. Ability to work independently and manage multiple projects simultaneously. Work Schedule & Travel: Willingness to work on weekends (especially during peak admission periods). Local travel required for event execution and community engagement. Application Process: Please share your resume and a brief cover letter to [Insert Email ID], mentioning Offline Marketing Lead – [Location]” in the subject line.

Position: Senior Executive - Marketing Reports To: Manager Job Level: Mid-Senior Location: Noida, India Position Type: Full-Time Position Summary: We are looking for a Senior Executive - Marketing to drive our real estate marketing strategies with a strong focus on digital channels and targeted offline activities. This role requires a creative and data-driven individual to enhance brand visibility, attract potential buyers, and support sales through innovative marketing campaigns. Minimum Requirements: Bachelors degree in Marketing, Business Administration, Real Estate, or related fields. 5+ years of experience in marketing, preferably in the real estate industry. Strong knowledge of digital marketing tools, SEO, SEM, Google Analytics, and social media advertising. Hands-on experience with real estate platforms (e.g., MagicBricks, 99acres) is a plus. Excellent communication, presentation, and analytical skills. Ability to work in a fast-paced environment and manage multiple projects simultaneously. Preferred Skills: Proficiency in Google Ads, Facebook Ads Manager, and other digital ad platforms. Knowledge of real estate CRM systems and lead management tools. Creative mindset with the ability to craft compelling marketing content and campaigns. Basic graphic design skills (Canva, Adobe Suite) are a plus. Key Responsibilities: Digital Marketing (80%) Develop, implement, and manage comprehensive digital marketing strategies tailored for real estate projects. Optimize website content, SEO strategies, and landing pages to generate quality leads. Run targeted PPC campaigns on Google Ads, Facebook, Instagram, and real estate listing platforms. Leverage social media channels to create engaging content, showcase properties, and interact with potential clients. Implement email marketing campaigns to nurture leads, promote new projects, and drive client engagement. Analyze digital campaign performance, track ROI, and adjust strategies accordingly. Use CRM tools to manage customer data, segment audiences, and personalize marketing efforts. Offline Marketing (20%) Plan and execute offline marketing initiatives such as property exhibitions, open houses, roadshows, and real estate events. Coordinate with print media, outdoor advertising, and branding agencies for effective offline campaigns. Develop brochures, flyers, signage, and other marketing collaterals for real estate projects. Collaborate with sales teams to create on-ground promotional activities that support sales targets.

We are looking for a dynamic and result-driven Marketing Manager to lead and execute our marketing initiatives. The ideal candidate will have 57 years of relevant experience, with strong strategic thinking, campaign management skills, and the ability to drive brand visibility and business growth. Key Responsibilities: Develop and implement effective marketing strategies aligned with business goals. Plan and execute marketing campaigns across digital and offline channels. Manage the companys brand image and ensure consistent messaging. Conduct market research to identify trends, opportunities, and competitor activities. Drive lead generation and customer acquisition through innovative campaigns. Monitor, analyze, and report on campaign performance and ROI. Coordinate with internal teams and external vendors for timely execution of plans. Manage the marketing budget efficiently and ensure maximum returns. Key Skills & Competencies: Proven experience in marketing management and team leadership. Strong understanding of both traditional and digital marketing channels. Excellent communication, interpersonal, and organizational skills. Analytical mindset with the ability to interpret data and make data-driven decisions. Creativity, problem-solving, and a proactive approach to work. Preferred Qualifications: MBA in Marketing or equivalent qualification is preferred. Strong knowledge of current marketing tools and strategies.

Event Management Specialist Ahmedabad Event Management Specialist Job Description Strong negotiator for vendor management and cost-effective execution. Multitasker who excels in fast-paced environments. Willingness to travel for events and expos. Roles & Responsibility Plan and implement offline marketing campaigns to enhance brand visibility. Assist the logistics team, setup and execution of company participation in expos, trade shows, and industry events. Oversee and maintain inventory of event-related marketing materials and company assets. Ensure the availability and effective distribution of branding materials. Collaborate with internal teams and external vendors to ensure seamless event operations. Required Qualification: Graduation/Diploma in any relevant field Required Experience: 3-4 years Base Location: Ahmedabad Salary: Apply Now py@cavitak.com | (+91) 7285 015 015

Role Objective: To lead the malls marketing initiatives to drive footfall, improve tenant sales performance, enhance customer experience, and ensure efficient execution of marketing campaigns aligned with business objectives. Key Responsibilities: 1. Strategic Marketing Planning - Develop and implement annual marketing calendar aligned with mall objectives, tenant mix, and customer demographics. - Define and monitor Footfall Targets and SOH benchmarks in coordination with the operations and leasing teams. - Collaborate with key stakeholders to create marketing strategies that drive sales uplift and tenant satisfaction. 2. Campaign Execution & Management - Plan and execute ATL, BTL, and digital campaigns including festive promotions, brand activations, influencer collaborations, and cross-promotions. - Work closely with creative agencies, media partners, and event vendors. - Analyze campaign performance and generate ROI-based reports. Bring in Campaigns, Ips, Events to the mall with commercial strategic outlook. 3. Customer Engagement & Experience - Create and maintain multi-channel customer touchpoints (e.g., events, feedback systems, loyalty programs, social media, kiosks). - Implement programs to elevate the in-mall customer journey, including ambience, signage, and promotional visibility. - Champion customer data capture and analytics to drive personalization and retention efforts. 4. Digital & Social Media Marketing - Drive malls digital presence through content strategy, SEO/SEM, social media, email marketing, and mobile apps. - Oversee execution of digital campaigns with measurable KPIs – engagement, reach, conversions, etc. 5. Retailer & Stakeholder Coordination - Coordinate with retail partners for joint promotions, co-branded events, and footfall-to-sales conversion strategies. - Share periodic footfall data, campaign plans, and insights with tenants to ensure alignment and buy-in. 6. SOPs, Compliance & Reporting - Establish and enforce standard operating procedures (SOPs) for event planning, approvals, execution, and documentation. - Manage and track marketing budgets, ensuring adherence to allocated spends. - Generate regular reports on campaign effectiveness, SOH movement, tenant performance, and customer feedback. Generate, Monitor manage all the brandings SOP and guidelines within the mall and Enthral. Key Performance Indicators (KPIs): - Monthly and Quarterly Footfall Growth (%) - Campaign ROI and Cost per Footfall - Improvement in SOH (Sales per Occupied Hour) metrics - Customer Satisfaction Scores / NPS - Digital engagement metrics (followers, reach, CTRs) - Number and scale of brand activations/events Qualifications & Skills: - Bachelor’s/Master’s in Marketing, Mass Communication, or Business Administration. - Minimum 6 years of experience in B2C marketing, preferably in retail/mall/F&B industry. - Strong project management, analytical and stakeholder engagement skills. - Familiarity with CRM tools, digital marketing platforms, and event management. - Excellent written and verbal communication.

Marketing Manager Location - Bandra East (Mumbai) About Role: The Marketing Manager plays a pivotal role in enhancing brand visibility, driving customer engagement, and contributing to revenue growth through the development and execution of strategic marketing initiatives. In the context of the Hospitality and Quick Service Restaurant (QSR) industry, this role involves overseeing brand positioning, managing cross-channel campaigns, leveraging digital platforms, and identifying market opportunities to ensure consistent business growth and customer satisfaction. About Company: We are a team of dedicated and skilled professionals committed to delivering exceptional dining experiences. Our group includes talented chefs who craft delicious and visually appealing dishes, attentive servers who ensure top-notch customer service, and a well-coordinated support staff that keeps operations running smoothly. Together, we create a warm and inviting ambiance where guests can enjoy not just great food but also outstanding hospitality. Our shared passion for excellence drives us to maintain high standards, ensuring that every visit leaves a lasting impression. Key Responsibilities: New Store Launch: Build go-to-market strategies and launch plans for new outlets from pre-buzz to opening and post-launch traction. BTL & Local Store Marketing: Plan and execute on-ground activations to build awareness in the catchment area. Digital Campaigns & Performance Marketing: Run geo-targeted campaigns, social media content to drive awareness & performance campaigns to drive traffic. Aggregator Platform Management: Manage and optimize brand visibility and performance on Zomato, Swiggy, and other food delivery platforms including offers, banners, ratings, and conversions. Plan & execute offers: Monthly planning & execution of offers at the store & online aggregator platform Influencer management: Manage influencers, plan content & execute on social media. Cross-functional Collaboration: Work closely with operations, design, supply chain, and finance to ensure smooth execution of brand plans. Agency handling: POC for all external agencies Candidate Must Have: 4-6 years of relevant marketing experience (QSR, Food Delivery, or Retail preferred) Strong understanding of digital marketing, food aggregators, and BTL activations Experience in managing brand campaigns end-to-end Creative mindset with strong analytical thinking Self-starter, hands-on, and passionate about food and youth brands

Brand Communication & Social Media Manager --> --> Location, Designation --> LocationSonipat DesignationBrand Communication & Social Media Manager Experience3 - 5 Years : We are looking for a dynamic and creative individual to join our team as the Brand Communications and Social Media Manager . In this role, you will oversee all aspects of brand communication, manage our presence across social media platforms, and ensure effective execution of marketing campaigns, shoots, and materials for OEMs. Key Responsibilities Graphics and video editing Proficient in creating graphics, templates and editing videos. Brand Communication Develop and maintain consistent brand messaging across all communication channels. Collaborate with internal teams to align branding and marketing efforts with business objectives. Ensure timely communication with stakeholders, including OEMs and distributors. Social Media Management Manage social media platforms (Instagram, Facebook, LinkedIn, etc.) to grow engagement and follower base. Coordinate with the marketing agency to plan shoots, content and timeline. Plan and execute monthly social media calendars with engaging and on-brand content. Monitor analytics to measure performance and optimize campaigns for better reach and ROI. Shoot Planning and Execution Plan, schedule, and oversee product photo and video shoots for marketing campaigns. Ensure timely delivery of visuals for online and offline marketing. OEM Kit Management Create and update comprehensive marketing kits for OEM partners, including product catalogs, presentations, and promotional materials. Ensure that kits are professionally designed, up-to-date, and reflect the brand's image and offerings accurately. Content Creation Develop compelling and creative content ideas tailored to the target audience. Ensure all visual and written materials adhere to the brand's guidelines and tone of voice. Trend Research and Innovation Stay updated on the latest trends in social media, branding, and the footwear industry. Bring innovative ideas to enhance the brands visibility and positioning. Bachelors degree in Marketing, Communications, Business, or a related field. Proven experience in brand communication, social media management, or a similar role. ( appreciated not necessary) Strong understanding of social media platforms, trends, and analytics. Excellent written and verbal communication skills. Ability to manage multiple projects simultaneously and meet deadlines. Proficiency in design tools like Canva or Adobe Creative Suite (preferred). Experience coordinating and managing photo or video shoots is a plus. A creative mindset with attention to detail. Feel Free To Contact Us...!!! Submit

We are hiring for one of our client for the role of Marketing Associate (Remote) location. PFB the details: Industry: tyre (Global) Location: Remote Role: Marketing Associate (Offline Marketing) Key Responsibilities Offline Marketing Initiatives Manage procurement of marketing materials such as brochures, promotional items, and point-of-sale displays. Maintain a comprehensive vendor directory and source high-quality promotional items to support marketing campaigns. Collaborate with the sales team to develop customized marketing collaterals and tools to support their regional efforts. Plan and execute regional marketing campaigns tailored to the needs of local markets. Oversee the launch of new product lines or patterns, ensuring successful market introduction and promotion. Support and execute brand activations, including dealer events, trade shows, and other promotional activities to increase brand awareness and engagement. Oversee the implementation of promotional campaigns, including trade shows, exhibitions, and dealer programs. Customer Relationship Management (CRM) Manage customer lists and segmentation to ensure accurate targeting of communications. Develop and maintain a communications calendar to engage customers consistently with relevant updates, offers, and campaigns. Monitor and manage all community inboxes and form queries, ensuring timely responses and resolution of customer inquiries Budget Management Ensure all activities remain within approved spending limits. Support Marketing Manager to conduct monthly budget reconciliations to address and rectify overspending or underspending. Cross-Team Collaboration Work with cross-functional teams to align offline marketing efforts with broader brand strategies. Coordinate with vendors and suppliers to ensure timely delivery of marketing materials. Support sales team in tracking and reporting the impact of marketing initiatives on their efforts. Qualifications and Skills Education: Bachelors degree in Marketing, Business Administration, or a related field. Experience: 1-3 years of experience in marketing, with a focus on offline marketing, CRM, or a related role. Experience working in the automotive or B2B industry is a plus. Technical Skills: Proficiency in CRM tools and platforms. Strong knowledge of Microsoft Office Suite (Excel, Word, PowerPoint). Familiarity with marketing automation tools is a bonus. Soft Skills: Excellent communication and interpersonal skills. Strong organizational and multitasking abilities. Attention to detail and a proactive attitude. Ability to work in a fast-paced, collaborative environment. Interested candidates may share their CV at: anisha.rana@randstad.in OR WhatsApp: 7973641471

Responsibilities: Develop & execute offline/online strategies Manage brand reputation & campaigns Collaborate with sales team on lead generation Monitor market trends & analyze results

We are looking for a candidate with experience in the mobile phones/electronics industry, preferably with a B2C company background. Content management, Market Research, Campaign Reporting, Trend Monitoring, Social media Expertise, Project Managment Required Candidate profile Additionally, the ideal candidate should be able to effectively target and engage with Gen Z audiences, as well as manage influencer marketing and social media presence for our product.

Growth and Marketing Manager will look into marketing initiatives.This role specially emphasis on offline communication, branding, and brand development also to develop and execute comprehensive marketing strategies that strengthen the brand identity Required Candidate profile -2+ yrs of exp in marketing -Exp. in interiors construction or furniture ind. -Exp. in offline marketing, branding, and brand development. -Able to engage customer & convey complex concepts easily

RESPONSIBILITIES: To effectively manage all short term and long term brand plans, across the complete marketing mix, working closely with team members in Product Development, PR and Sales. To be responsible for the development and execution of comprehensive brand plans that demonstrates knowledge of trends, positioning, rationale and the brand's role in the category. Brand building through meaningful storytelling, campaigns, and effective marketing strategies. GTM strategies for new product launches Identify new and emerging marketing channels. To be accountable to the Commercial Director for the protection of brands and the sign off of all brand guidelines and prepare monthly / quarterly reports on budgets. To oversee the management and awareness of brand / product launches on time. To manage the digital strategy and content direction for all brands. To proactively ensure the creation of marketing collateral for trade, consumer and online is being developed in line with plans. Analyze consumer behavior to determine brand direction. Monitor competition and market analysis to ensure brand retains and grows market share position. Develop International brand strategies with guidelines for brand presentations, execution for awareness, product sales and social media. To be responsible for the communication of clear and consistent brand messaging and tone of voice. To be accountable for managing multiple projects within agreed timescales. To be responsible for the management of external contacts including PR Agency, Creative Agency, Focus Groups etc. To monitor brand performance, using sales, financial, market and consumer data. To be responsible for ensuring marketing spend is in line with the budget. Setting, monitoring and reporting on teams' goals and objectives. REQUIREMENTS: Minimum Qualification Any degree/preferably MBA (marketing). Should have 5 to 10 years of relevant experience. Led marketing for a fast growing brand. Mix of online and offline marketing experience. Passionate about building and growing brands. Excellent verbal and written communication skills. Expertise of working in Rural/Semi Urban markets. Should have fluency in English and other local languages. Should be familiar with manufacturing of MATTRESSES manufacturing and marketing. Candidates having exposure in the Manufacturing industry will be an added advantage.

2+ yrs of experience, Knowledge of Digital Marketing, Social media management ,Emailer marketing, Amazon Listing Knowledge(optional), Influencer reach out, Affiliate Marketing (Offline marketing, organic marketing) Loc: Powai, Mumbai Required Candidate profile 2+ yrs experience in both Offline marketing, organic marketing. Good communication. Must be graduate.

We are looking for an experience Senior Digital Marketer to lead our digital marketing strategy and execution. The ideal candidate should have a proven track record in performance marketing, social media management, SEO/SEM, and campaign analytics.

Responsibilities: Develop strategic partnerships with educational institutions & organizations Manage channel partners for lead generation Conduct offline marketing activities on campuses Travel allowance Sales incentives Annual bonus Referral bonus

To lead and manage the end-to-end marketing operations of the organization, focusing on both ATL (Above the Line) and BTL (Below the Line) initiatives to drive brand awareness, project visibility, lead generation, and customer engagement. This role will ensure seamless execution of multi-channel campaigns across digital, print, OOH, events, and on-ground activations. Key Responsibilities: 1. Strategic Planning & Campaign Management Develop and execute comprehensive marketing strategies for project launches and brand campaigns. Manage 360-degree campaigns combining ATL (TV, radio, print, outdoor) and BTL (events, activations, direct marketing, exhibitions). Ensure all campaigns align with brand guidelines, business goals, and timelines. 2. ATL (Above-the-Line) Marketing Lead planning and execution of mass media campaigns across TV, radio, newspapers, and OOH. Coordinate with media buying agencies for optimal placements and ROI. Monitor brand visibility and recall metrics. 3. BTL (Below-the-Line) Marketing Plan and manage on-ground activations, exhibitions, site branding, and local promotions. Collaborate with sales teams to execute location-specific lead generation programs. Oversee the development of brochures, collaterals, hoardings, and signage. 4. Digital & Performance Marketing Support digital marketing teams with performance-oriented campaigns across paid, owned, and earned media. Drive integration between offline and digital efforts to maximize campaign effectiveness. 5. Budget & Vendor Management Allocate and manage marketing budgets across ATL, BTL, and digital channels. Build and manage relationships with creative, media, and activation agencies. Negotiate contracts, ensure timely deliverables, and optimize spends for maximum ROI. 6. Team Leadership Build, mentor, and manage a high-performing marketing operations team. Define KPIs and conduct regular performance evaluations. Foster collaboration between creative, media, digital, and field marketing teams. 7. Analytics & Reporting Track campaign performance across all channels. Generate insights through data to improve future campaigns. Present periodic reports to leadership on marketing effectiveness. Key Skills and Competencies: Strong expertise in both ATL and BTL marketing strategies within the real estate sector. Excellent project management and organizational skills. Solid understanding of brand positioning, media planning, and consumer behavior. Strong leadership, negotiation, and communication skills. Regards, Hari 9962487001 HR- G Square Groups hariharan.r@gsquarehousing.com

- Brand Product Positioning - Understand the vision for the brand and product offering - Curate sharp visual messaging and design direction to position the offering - Collaborate with internal stakeholders to refine the vision and work with external partners to execute best-in-class communication - Design Strategy - Participate in consumer research to convert insights into strategic communications - Possess a strong understanding of digital marketing channels (performance, retention, influencers, social media, website, etc) - Strategize for both sales-driven content and brand-building efforts - Designing - Develop creative executions for web, digital, and offline marketing activities based on creative briefs - Ensure design requirements meet product/project guidelines - Stay updated with industry trends and contribute to innovation - Create layouts and visuals that align with business objectives, partnering with business and marketing teams to meet brand and business needs - Ideation Experimentation - Contribute to ideation and execution of campaigns across all digital channels - Scope of Work - Primarily focused on digital and branding work, with potential for offline projects Must-Haves - Minimum 3 years of experience in visual strategy and designing - Experience across all digital platforms - Ability to maintain, define, and adhere to the totality of the brand

They lead the marketing activities, manage budgets, and ensure consistent brand messaging while driving growth and achieving business objectives.

Greeting from manpower group !! Role : Marketing Executive Job Roles and Responsibilities 1). Responsibility for Plan and Execution of BTL & ATL activities at assigned dealerships in the state 2). To Coordinate with Dealers and Sales Team to achieve the targets 3). Execution of Company deployed key initiatives at dealerships level 4). To Prepare the reports and update the status company frequently 5). Responsible for dealer Management system ( DMS ) updates 6). Providing the Training to Dealer Manpower on relevant projects. Company website: https://www.escortskubota.com/ Experience : Min 2 Years Qualification- Any Graduate 1. Candidate Location : Odisha ( Based at Bhubaneswar ) 2. Candidate Location : West Bengal & Bihar ( Based at Raiganj ) Any language preference ( Candidate 1 ) : Odiya , Hindi & English Any language preference ( Candidate 2 ) : Bengali , Hindi & English payroll company will be Manpower group service India. Interested candidate kindly share your updated resume- amrita.singh@manpower.co.in

Roles and Responsibilities Develop marketing strategies to increase brand awareness and drive sales growth. Plan and execute BTL activities, events, and campaigns to engage target audiences. Manage budgets for marketing initiatives, ensuring effective allocation of resources. Collaborate & Visit schools/institutions for B2B and product introduction. Analyze market trends and competitor activity to inform marketing decisions. Desired Candidate Profile 1-6 years of experience in marketing management or a related field. Proven track record of developing successful marketing plans and executing successful campaigns. Strong understanding of offline marketing channels (BTL) including event marketing, promotions, etc.

Responsibilities: Plan & execute offline/online campaigns. Create content for social media & promos. Share customer stories & feedback. Analyze sales & engagement data. Launch targeted offers in new areas. Sales incentives Performance bonus

Key Responsibilities: Manage and schedule social media posts Plan content and maintain marketing campaigns Assist with SEO and keyword planning Analyse paid campaign performance (Meta/Google Ads) and share insights

Roles & Responsibilities: To provide ongoing support and guidance to store personnel and Regional Marketing teams along with the Operational Teams regarding BTL activities and catchment area marketing initiatives. Strategic Planning & Execution Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop a comprehensive BTL marketing strategy aligned with the overall company objectives and regional needs. Set clear and measurable goals for BTL campaigns, outlining key performance indicators (KPIs). Track KPIs with actionable insights for each campaign execution BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Lead the regional team that executes the activities on ground. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Develop and implement targeted marketing calendars and campaigns specifically designed to capture the attention of customers within the designated catchment area. Utilize a diverse marketing mix encompassing local print media, radio advertising, hyper-local digital marketing tactics, and strategic out-of-home placements in coordination with media team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience. Work closely with Zonal Operations Managers to understand and address individual store and zone concerns to improve business throughput. Performance Measurement & Optimization Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Lead and guide regional marketing teams to execute campaigns in their respective regions and monitor performance and outs in a trackable manner. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Preferred candidate profile: Demonstrate understanding of local market dynamics, consumer behaviour trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Proven record of managing regional marketing teams and working with cross-functional stakeholders to manage strategizing and executing BTL Campaigns. Strong project management skills with the ability to manage multiple priorities, delegate tasks effectively, and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Qualification/Experience: Masters degree in Marketing, Business Administration, or a related field, with a focus on marketing Minimum of 7-10 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns.

Roles & Responsibilities: To provide ongoing support and guidance to store personnel and Regional Marketing teams along with the Operational Teams regarding BTL activities and catchment area marketing initiatives. Strategic Planning & Execution Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop a comprehensive BTL marketing strategy aligned with the overall company objectives and regional needs. Set clear and measurable goals for BTL campaigns, outlining key performance indicators (KPIs). Track KPIs with actionable insights for each campaign execution BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Lead the regional team that executes the activities on ground. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Develop and implement targeted marketing calendars and campaigns specifically designed to capture the attention of customers within the designated catchment area. Utilize a diverse marketing mix encompassing local print media, radio advertising, hyper-local digital marketing tactics, and strategic out-of-home placements in coordination with media team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience. Work closely with Zonal Operations Managers to understand and address individual store and zone concerns to improve business throughput. Performance Measurement & Optimization Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Lead and guide regional marketing teams to execute campaigns in their respective regions and monitor performance and outs in a trackable manner. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Preferred candidate profile: Demonstrate understanding of local market dynamics, consumer behaviour trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Proven record of managing regional marketing teams and working with cross-functional stakeholders to manage strategizing and executing BTL Campaigns. Strong project management skills with the ability to manage multiple priorities, delegate tasks effectively, and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Qualification/Experience: Masters degree in Marketing, Business Administration, or a related field, with a focus on marketing Minimum of 7-10 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns.

Roles & Responsibilities: To provide ongoing support and guidance to store personnel and Regional Marketing teams along with the Operational Teams regarding BTL activities and catchment area marketing initiatives. Strategic Planning & Execution Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop a comprehensive BTL marketing strategy aligned with the overall company objectives and regional needs. Set clear and measurable goals for BTL campaigns, outlining key performance indicators (KPIs). Track KPIs with actionable insights for each campaign execution BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Lead the regional team that executes the activities on ground. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Develop and implement targeted marketing calendars and campaigns specifically designed to capture the attention of customers within the designated catchment area. Utilize a diverse marketing mix encompassing local print media, radio advertising, hyper-local digital marketing tactics, and strategic out-of-home placements in coordination with media team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience. Work closely with Zonal Operations Managers to understand and address individual store and zone concerns to improve business throughput. Performance Measurement & Optimization Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Lead and guide regional marketing teams to execute campaigns in their respective regions and monitor performance and outs in a trackable manner. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Preferred candidate profile: Demonstrate understanding of local market dynamics, consumer behaviour trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Proven record of managing regional marketing teams and working with cross-functional stakeholders to manage strategizing and executing BTL Campaigns. Strong project management skills with the ability to manage multiple priorities, delegate tasks effectively, and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Qualification/Experience: Masters degree in Marketing, Business Administration, or a related field, with a focus on marketing Minimum of 7-10 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns.