Founder's Office - GTM Manager

HOW TO APPLY

1. Below is only a brief summary. Read the detailed role, job descriptions and about the company through the company careers page - www.curioboat.com/careers
2. Apply using the form on the company careers page - www.curioboat.com/careers . We only proceed with the recruitment process with applicants who applied through the company form on the careers page.

About CURIOBOAT

SpaceBoat recently launched CurioBoat (CURIO) - neighborhood activity centers. In this era of marks-driven ed-tech, we believe in interest-driven, activity-based learning experiences that are best delivered in a physical / blended setting. We tie up with new-age education and community entrepreneurs and help them grow their offline/blended presence in several neighborhoods.

We have partnered with global partners that have a specialised research-based curriculum to offer the following programs on CURIO:

1. Multi-sport program for children for 3-8 years by

   Sportybeans

   .
2. Science Experiments Program for 3 to 8 yrs olds by

   Kide Science

   , a Finland-based after-school STEAM program which has been awarded among 100 global education innovations.
3. Reading and storytelling program for 3-12 Yrs Old by

   Nutspace & GetLitt.

4. Creative Writing for 6 to 14 Yrs Old by

   GetLitt.

company website: www.curioboat.com

CURRENTLY RECRUITING FOR - GTM Manager

Role Overview:

GTM Manager

Primary Responsibilities: 60-70% of your time

1. Market Strategy & Expansio

• Identify and prioritise high-potential neighbourhoods for expansion based on parent demand, partner availability, and competitive landscape.
• Build a structured

  go-to-market plan

  for each location covering audience profiling, pricing, channel mix, launch campaigns, and community engagement.
• Conduct local market research to understand parent motivations, preferred activities, and school/community networks.

2. Launch Planning & Execution

• Lead cross-functional launch teams (marketing, ops, content, partnerships) to set up and activate new centres.
• Drive awareness and footfall through multi-channel campaigns: local events, school tie-ups, parent communities, digital marketing, and referral programs.
• Own the enrolment funnel for each new location from awareness to trial class to paid enrolment.

3. Partner & Community Development

• Identify and onboard

  local partners

  schools, preschools, clubs, and community centres.
• Build relationships with

  parent groups, micro-influencers, and resident welfare associations (RWAs)

  to foster word-of-mouth growth.
• Support the development of parent ambassador programs and local referral initiatives.

4. Data-Driven GTM Optimization

• Measure the success of each launch using key metrics (CAC, conversion rates, enrolment targets, retention, etc.).
• Continuously refine GTM strategies based on learnings from past launches.
• Develop dashboards to track location performance, marketing efficiency, and parent engagement.

Secondary Responsibilities: Teaching - 30-40% of your time

• Facilitate a program from the Curio repository of programs.
• Work with the Marketing teams to help improve quality of leads
• Collaborate with marketing to execute campaigns, events, and promotions.
• Improve existing curriculum and come up with new lesson plans
• Help with new center tie-ups - Interact with school administrators at times.
• Participate in teacher recruitment and training drives to select and mentor new teachers
• Collaborate with other teams/members of the company to fill in at times of emergency
• Help launch new products and new neighborhoods.

Requirements:

• Prior experience in

  Go-To-Market, growth strategy, business expansion, or category management

  , ideally in a

  consumer, education, or community-based

  business.
• Proven ability to

  launch new markets, products, or services

  with measurable results.
• Strong grasp of both

  digital and offline marketing channels

  .
• Excellent

  project management

  and

  cross-functional leadership

  skills.
• Analytical mindset comfortable with market sizing, funnel analytics, and performance tracking.
• Strong local understanding of

  Delhi NCR neighbourhoods

  and consumer behaviour is a big plus.
• Passion for

  education, child development, or community-driven growth

  .

Location:

Job Type: Full time.

Experience level:

Salary: